Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

adidas, Von Miller brings out his 'FREAK' with new kind of Kryptonite
Culture of Hoops

adidas, Von Miller brings out his 'FREAK' with new kind of Kryptonite

By Sandy DoverFebruary 27, 2016

Just look for the Kryptonite. You know who's allergic to Kryptonite? A certain No. 1 for the Carolina Panthers who is sponsored by _nder _rmour. That's all we're gonna say. On the heels of his...

Rich Eisen to bring flames in adidas $1M 40-yd dash contest with Snoop Dogg
Culture of Hoops

Rich Eisen to bring flames in adidas $1M 40-yd dash contest with Snoop Dogg

By Sandy DoverFebruary 27, 2016

So, you literally just saw this , right? Win a million dollars if you run the fastest 40-yard dash at the NFL Combine -- easy stuff. Well, apparently Rich Eisen in getting in on the...

Derrick Rose, Damian Lillard get 'Fire Monkey' treatment in adidas Chinese New Year Collection
Culture of Hoops

Derrick Rose, Damian Lillard get 'Fire Monkey' treatment in adidas Chinese New Year Collection

By Sandy DoverFebruary 26, 2016

We at The BMF really dig the above set of the adidas Basketball Chinese New Year Collection . They remind a lot of Spider-Man. That's a big reason we dig. See all of the deets...

Reebok Classic Leather Safari Pack channels wild animals, desert plains
Culture of Hoops

Reebok Classic Leather Safari Pack channels wild animals, desert plains

By Sandy DoverFebruary 26, 2016

The Reebok Classic Leather Safari Pack is an inspired set of sneakers, and just from the heritage of the base model, the Classic Leather -- see as Reebok Classic notes its inspiration: This playful pack...

Reebok Classic Question 'Unworn' brings retro with lost Oakland memories
Culture of Hoops

Reebok Classic Question 'Unworn' brings retro with lost Oakland memories

By Sandy DoverFebruary 26, 2016

For those who don't know, Allen Iverson , on the verge of breaking through as a cultural superstar, was the superstar guard for the Philadelphia 76ers, set to play in Oakland, California for the 2000...

Run the fastest 40 yards in adidas' adizero 5-Star 40, become a millionaire
Culture of Hoops

Run the fastest 40 yards in adidas' adizero 5-Star 40, become a millionaire

By Sandy DoverFebruary 26, 2016

It's quite simple: run the fastest 40 yards on record and adidas will give you one million dollars. That's right, $1M USD, but you've got to do it in the new adidas adizero 5-Star 40...

Look Closer presents... SPY + The Seventh Letter + Saber Platoon
Culture of Hoops

Look Closer presents... SPY + The Seventh Letter + Saber Platoon

By Sandy DoverFebruary 26, 2016

Look Closer at The BMF with Complex Media is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with...

adidas 2016 NBA All-Star Toronto Collection pays homage to early Huskies team
Culture of Hoops

adidas 2016 NBA All-Star Toronto Collection pays homage to early Huskies team

By Sandy DoverFebruary 11, 2016

Did you know that the Toronto Huskies were an NBA team? Never heard of them? Well, they were the precursor to the league's Canadian teams of the 1990s, and are remembered with design elements built...

adidas Basketball Black History Month x Jesse Owens Collection honors legend's golden glory
Culture of Hoops

adidas Basketball Black History Month x Jesse Owens Collection honors legend's golden glory

By Sandy DoverFebruary 11, 2016

Simply put, Olympic gold medalist Jesse Owens changed sports for the entire globe. His triumph as an African American in the face of tyranny and terrorism globally against people of various ethnic backgrounds, namely those...

Derrick Rose goes 'Home' and 'Away' in latest adidas D Rose 6
Culture of Hoops

Derrick Rose goes 'Home' and 'Away' in latest adidas D Rose 6

By Sandy DoverFebruary 11, 2016

In what may be Derrick Rose 's most technical shoe to date, the adidas D Rose 6 is here in red and black, or more specifically, "Home" and "Away" . It's also the shoe's best...