Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

Damian Lillard uses #4BarFriday to prove 'Creators Never Follow'
Culture of Hoops

Damian Lillard uses #4BarFriday to prove 'Creators Never Follow'

By Sandy DoverJanuary 29, 2016

Damian Lillard, ever-underestimated snubbed All-Star guard of the Portland Trail Blazers, is proving ever more that the path to success is always unique for every single person, especially for those taking the road less traveled....

adidas looks to set gridiron ablaze with adizero 5-Star 40 Uncaged Demon
Culture of Hoops

adidas looks to set gridiron ablaze with adizero 5-Star 40 Uncaged Demon

By Sandy DoverJanuary 28, 2016

Not everyone can be fast, but you can at least look like a speed demon trying -- behold the adidas adizero 5-Star 40 Uncaged Demon . Fiery, no? See all the details here, courtesy of...

2016 adidas adizero 5-Star 5.o Uncaged Collection brings mascots to gridiron
Culture of Hoops

2016 adidas adizero 5-Star 5.o Uncaged Collection brings mascots to gridiron

By Sandy DoverJanuary 27, 2016

When some of us were kids, we wanted to be pirates, Roman soldiers, vikings, knights, and revolutionary war heroes -- right? And despite the fact that we couldn't be those things in real life, we...

The Grid | 2016 adidas Running Winter Collection for Men
Culture of Hoops

The Grid | 2016 adidas Running Winter Collection for Men

By Sandy DoverJanuary 25, 2016

The Grid . The exclusive series by The BMF with Complex Media solely to show the choice sportswear and lifestyle attire that meet the needs of athletes inside and outside of the lines of competition....

The Grid | 2016 adidas Running Winter Collection for Women
Culture of Hoops

The Grid | 2016 adidas Running Winter Collection for Women

By Sandy DoverJanuary 25, 2016

The Grid . The exclusive series by The BMF for Complex Media solely to show the choice sportswear and lifestyle attire that meet the needs of athletes inside and outside of the lines of competition....

Mississippi State University honors BHM with adidas 'Game of Change' uniforms
Culture of Hoops

Mississippi State University honors BHM with adidas 'Game of Change' uniforms

By Sandy DoverJanuary 18, 2016

Basketball is by far the sport with the most diverse participants playing the game around the globe, but in North America, specifically in the U.S., African Americans and other people of color were largely excluded...

Snoop Dogg & adidas get 'Turf'd Up' with Rich Eisen and Ryan Coogler of 'CREED'
Culture of Hoops

Snoop Dogg & adidas get 'Turf'd Up' with Rich Eisen and Ryan Coogler of 'CREED'

By Sandy DoverJanuary 18, 2016

Snoop Dogg has done many things in his career, to the point where calling him merely 'a rapper' is fairly unobservant and understated. So, Snoop is embarking on his career as a digital show host...

Reebok Classic x Mighty Healthy Furylite Chukka made to endure Old Man Winter
Culture of Hoops

Reebok Classic x Mighty Healthy Furylite Chukka made to endure Old Man Winter

By Sandy DoverJanuary 18, 2016

One of the greatest assets to have in the winter is a set of great footwear, and great in this context means something comfortable, in warmth, stability, and flexibility. You probably wouldn't expect it from...

Piera's Picks: Will the Air Jordan XXX survive the times?
Culture of Hoops

Piera's Picks: Will the Air Jordan XXX survive the times?

By Piera MonteneroJanuary 18, 2016

The Air Jordan XXX/Courtesy of NIKE, Inc. Today, the revelation of the Air Jordan XXX has taken place and changed from foretelling to fact, and of course, every time a new Jordan releases people debate...

KL does Jimmy Fallon in Reebok Classic x Kendrick Lamar Classic Leather
Culture of Hoops

KL does Jimmy Fallon in Reebok Classic x Kendrick Lamar Classic Leather

By Sandy DoverJanuary 18, 2016

THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0395 -- Pictured: (l-r) Hip-hop artist Kendrick Lamar during an interview with host Jimmy Fallon on January 7, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via...