Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

International soccer football star Granit Xhaka partners with Under Armour
Culture of Hoops

International soccer football star Granit Xhaka partners with Under Armour

By Sandy DoverFebruary 29, 2016

Under Armour continues to expand its global athlete reach with international soccer football star Granit Xhaka . See all the deets here, courtesy of our friends at UA. Revolutionary sports performance and innovation brand, Under...

adidas PureBOOST X signals future for women's fitness & training
Culture of Hoops

adidas PureBOOST X signals future for women's fitness & training

By Sandy DoverFebruary 29, 2016

The future in training in training with The Brand With The Three Stripes has come for women in the adidas PureBOOST X . See it here, courtesy of our friends at adidas. adidas has teamed...

Damian Lillard creates white noise with adidas D Lillard 2 'Static'
Culture of Hoops

Damian Lillard creates white noise with adidas D Lillard 2 'Static'

By Sandy DoverFebruary 29, 2016

Damian Lillard 's adidas D Lillard 2 "Static" is all about him drowning out the noise -- or, in his case, creating the static to make more noise about his game. See why the Static...

James Harden's adidas Crazylight Boost 2.5 goes 'Cargo'
Culture of Hoops

James Harden's adidas Crazylight Boost 2.5 goes 'Cargo'

By Sandy DoverFebruary 29, 2016

James Harden and adidas have made a massive impact on the Boost footwear platform, taking the brand's proprietary technologies to new heights, but what about making those products more premium? The adidas Crazylight Boost 2.5...

SUPRA Chino maintains classic styling for modern times
Culture of Hoops

SUPRA Chino maintains classic styling for modern times

By Sandy DoverFebruary 29, 2016

Skating has changed a lot, as far as the approach to footwear is concerned. As the sport has broadened and technology has evolved, so have the sleds that skaters perform in. However, SUPRA has maintained...

Reebok Classic rolls out 'Hold Court' campaign for Club C retro model
Culture of Hoops

Reebok Classic rolls out 'Hold Court' campaign for Club C retro model

By Sandy DoverFebruary 29, 2016

The Reebok Classic Club C is the epitome of the classic tennis shoe. There are few things more classic that that, so the brand has chosen to hold court to bring the silhouette back to...

The Question Mid OG makes Reebok Classic comeback for Allen Iverson
Culture of Hoops

The Question Mid OG makes Reebok Classic comeback for Allen Iverson

By Sandy DoverFebruary 27, 2016

Reebok Classic's The Question is a certified classic. It's uniquely made for a uniquely-made superstar-turned-legend in Allen Iverson , formerly of the NBA's Philadelphia 76ers. The Question Mid OG is being celebrated as it again...

Reebok Classic Question 'Prototype' takes A.I. back to drawing board
Culture of Hoops

Reebok Classic Question 'Prototype' takes A.I. back to drawing board

By Sandy DoverFebruary 27, 2016

Allen Iverson is The Answer, but there will really only be one Question -- because A.I., Reebok had to think of the right question for "Bubba Chuck" and today, what we have been given is...

Arizona Cardinals' Chris Johnson and adidas announce partnership
Culture of Hoops

Arizona Cardinals' Chris Johnson and adidas announce partnership

By Sandy DoverFebruary 27, 2016

Chris Johnson refuses to lose, and as the official record holder of the fastest 40-yard dash time, it's only right that he keeps his fast rep in partnering with adidas and joining their marketing for...

Kendrick Lamar & Reebok Classic give kids GRAMMY experience, mentorship
Culture of Hoops

Kendrick Lamar & Reebok Classic give kids GRAMMY experience, mentorship

By Sandy DoverFebruary 27, 2016

Short story: Kendrick Lamar is about the kids. In his latest giveback mission, KL partnered with Reebok Classic to give children the GRAMMY experience as he went on his way to winning six awards on...