Category: LifeStyle
It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.
Culture of Hoops
Look Closer, Too | Reef Duffel II
Look Closer is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with a side of expert commentary. Inspired...
Culture of Hoops
Dan The Curator x adidas Ultra Boost x Air Yeezy 2 captures Kanye West's past, present
Footwear artist/customizer/cobbler Dan The Curator (nee Dan Dover, or @ DanTheCurator on Instagram) has been one of the biggest well-known secrets of the last two years. Having taken on some of the most ambitious projects...
LifeStyle
Look Closer | Reef Duffel II
Look Closer at The BMF with Complex Media is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with...
Culture of Hoops
adidas 2016 Made in March Collection ready for March Madness tournament
adidas is back at it again -- revealing all-new tournament uniforms and team-specific versions of the Crazylight Boost 2.5, behold the bright-brimming adidas 2016 Made in March Collection . See its full glory here, courtesy...
Culture of Hoops
Kendrick Lamar gives Reebok Classic Leather grand re-entry to the streets
Kendrick Lamar really knows how to make an entrance. Fresh off winning multiple Grammys for his "To Pimp A Butterfly" LP, Kendrick has given way to debut the return of the Reebok Classic Leather ....
Culture of Hoops
adidas Pure Boost ZG Prime debuts as better remedy for running
It's back and prospectively better than we've known it before -- BOOST. The adidas Pure Boost ZG Prime , the first Pure Boost silhouette to be engineered truly for running, is here to expound on...
Culture of Hoops
adidas Design Academy seeks to source new design from around globe
adidas is looking to expand its talent base inside the company. If you're a designer looking to come to one of the world's leading business in sport, you have a little bit of time to...
Culture of Hoops
2016 MLS Jersey Power Rankings
The tifos are painted and ready to be hung, chants are ready to be yelled and sung, and goals are ready to be… scored. Major League Soccer kicks off its 21 st season this Sunday...
Culture of Hoops
Honey Stinger impresses with chews, gel, bars, and waffles for training nutrition
Training isn't just something you do, it's a lifestyle, and for those who take it seriously, the fueling aspect of training is usually the most important part. Honey Stinger , a Colorado-based company, makes its...
Culture of Hoops
USA Gymnastics, Memphis Depay express JOMO in Under Armour video spots
We at The BMF have long covered Memphis Depay and his brand journey with Under Armour, but now he, along with the USA Gymnastics Women's National Team, is pushing the force of JOMO , or...
