Tag: sportswear

French Montana & DJ Drama #BreakYourSelfie at #ReebokLounge
Culture of Hoops

French Montana & DJ Drama #BreakYourSelfie at #ReebokLounge

By Sandy DoverFebruary 13, 2015

Reebok loves training and high-profile rappers! See French Montana and DJ Drama, prominently featured, get their training in at West Hollywood's Reebok Lounge. If you're ever in Los Angeles and are into CrossFit, be sure...

BMF Style: The CoDe Collection
Culture of Hoops

BMF Style: The CoDe Collection

By Sandy DoverFebruary 13, 2015

It's amazing that in 50 years of the graphic tee being a 'thing' in pop culture, it still continues to be a viable method to get the attention of the masses for just about any...

adidas High-Impact Bra Promising For Female Athletes
Culture of Hoops

adidas High-Impact Bra Promising For Female Athletes

By Piera MonteneroFebruary 13, 2015

I've been active in sports since I was 13. I've played basketball for 10 years and fitness-train now. Even though these type of sports aren't very much comparable, they can be very intensive. Whether I...

Kanye, Pharrell, Kareem Abdul-Jabbar Lead adidas 2015 NBA All-Star Events
Culture of Hoops

Kanye, Pharrell, Kareem Abdul-Jabbar Lead adidas 2015 NBA All-Star Events

By Sandy DoverFebruary 11, 2015

Courtesy of adidas: adidas today announces its full event line-up leading up to the NBA All-Star game 2015 in New York City. Beginning Wednesday, Feb. 11, adidas will give fans exclusive opportunities to meet adidas...

BMF Hoops: adidas NBA BBVA Compass Rising Stars Challenge 'City Lights' Unis
Culture of Hoops

BMF Hoops: adidas NBA BBVA Compass Rising Stars Challenge 'City Lights' Unis

By Sandy DoverFebruary 02, 2015

adidas and the NBA unveiled uniforms for the BBVA Compass Rising Stars Challenge. The "City Lights" inspired uniforms feature a graphic print of New York City's iconic night skyline in black (World) and white (United...

BMF Gridiron: NFL Nike Super Bowl XLIX Collection
Culture of Hoops

BMF Gridiron: NFL Nike Super Bowl XLIX Collection

By Sandy DoverJanuary 30, 2015

Nike celebrates the road to Super Bowl with the new NFL Nike Super Bowl XLIX Collection. As an official on-field uniform, sideline, baselayer and practice-wear supplier to the NFL, the collection mirrors the electric atmosphere...

Reebok Pushes Training In "Be More Human" Campaign
Culture of Hoops

Reebok Pushes Training In "Be More Human" Campaign

By Sandy DoverJanuary 28, 2015

http://youtu.be/UDb-7DY3CjU Today, Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be...

BMF Debut: adidas 2015 Official Boston Marathon Collection
Culture of Hoops

BMF Debut: adidas 2015 Official Boston Marathon Collection

By Sandy DoverJanuary 21, 2015

To commemorate the 119th race, adidas unveils the 2015 Official Boston Marathon® apparel collection, including the official anthem jacket for men and women now available only in the U.S. for $110 to participants and fans...

BMF Hoops: Nike KD7 BHM Pack
Culture of Hoops

BMF Hoops: Nike KD7 BHM Pack

By Sandy DoverJanuary 19, 2015

NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches who have positively impacted sport with their courage and determination: Theotis...

BMF Hoops: Nike LeBron 12 BHM Pack
Culture of Hoops

BMF Hoops: Nike LeBron 12 BHM Pack

By Sandy DoverJanuary 19, 2015

NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches who have positively impacted sport with their courage and determination: Theotis...