Tag: sportswear

The 2015 Miami Open: A Twitter Recap
Culture of Hoops

The 2015 Miami Open: A Twitter Recap

By Sandy DoverMarch 30, 2015

When you think of Miami, you may think of palm trees and art deco buildings; perhaps you think of tan-sunned men and women on the beach; heck, you may think of nothing other than "Miami...

HearSee A/V: Under Armour x Roots of Fight Bruce Lee Collection
Culture of Hoops

HearSee A/V: Under Armour x Roots of Fight Bruce Lee Collection

By Sandy DoverMarch 20, 2015

At the time of his death, Bruce Lee was on top of the world. He was everything that we have experienced with Muhammad Ali as a global icon, maybe more so, and he was essentially...

72andSunny to serve as creative leaders for adidas Sport
Culture of Hoops

72andSunny to serve as creative leaders for adidas Sport

By Sandy DoverMarch 11, 2015

Courtesy of our friends at adidas: adidas today announced a new partnership with a global creative agency to lead its sport campaigns. 72andSunny will serve as the lead global creative agency for adidas Sport responsible...

BMF Debut: Under Armour Presents Roots of Fight Ali Boxing Collection
Culture of Hoops

BMF Debut: Under Armour Presents Roots of Fight Ali Boxing Collection

By Sandy DoverMarch 06, 2015

Muhammed Ali is probably the most polarizing athlete that America has ever produced. A tantalizing talent who was the greatest boxer of his time, and according to him, the greatest of all time, and his...

BMF Debut: Under Armour Alter Ego Heroes vs. Villains Glove & Cleat Collection
Culture of Hoops

BMF Debut: Under Armour Alter Ego Heroes vs. Villains Glove & Cleat Collection

By Sandy DoverMarch 02, 2015

Under Armour has done it again. After breaking through on licensing with the DC and Marvel comic universes with their patented Alter Ego training tees, UA is at it again with an all-new collection for...

BMF Debut: adidas 2015 NCAA Made in March Collection
Culture of Hoops

BMF Debut: adidas 2015 NCAA Made in March Collection

By Sandy DoverFebruary 26, 2015

Annually, adidas has made a tradition of outfitting its highest-profile NCAA men's basketball teams with special tournament uniforms, and 2015 is no different with the Made in March collection. See all of the new unis...

BMF Exclusive: Under Armour Battles The Elements with MagZip
Culture of Hoops

BMF Exclusive: Under Armour Battles The Elements with MagZip

By Sandy DoverFebruary 19, 2015

When Under Armour's MagZip technology was debuted in 2014, Baller Mind Frame was one of the first to break the news to the world. If you don't already know, MagZip is the technology crafted by...

Under Armour Partners With The Original G.O.A.T., Muhammad Ali
Culture of Hoops

Under Armour Partners With The Original G.O.A.T., Muhammad Ali

By Sandy DoverFebruary 18, 2015

Today in sports, so many athletes exude bravado and the all-too-common machismo that's now commonplace, but there was a man who took advantage of the boom of popularity of his sport's highest popularity and the...

BMF Debut: adidas Climacool Aeroknit Collection
Culture of Hoops

BMF Debut: adidas Climacool Aeroknit Collection

By Sandy DoverFebruary 17, 2015

Training is central to sports, and for many people that aren't professional athletes or pros-in-training, it's a vital activity in life. Comfort is always a necessary thing -- usually when you feel good, you perform...

adidas Debuts Sport 15 Films in 'Take It'
Culture of Hoops

adidas Debuts Sport 15 Films in 'Take It'

By Sandy DoverFebruary 13, 2015

See the debut video from adidas' Sport 15 film series and images, courtesy of The Brand With The Three Stripes. http://youtu.be/uiQVkoDlBbQ adidas today rolled out a new series of films featuring DeMarco Murray, Jimmy Graham,...