It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.
1996 was a big year for the NBA. Michael Jordan was back on top of the game, the league draft was a huge success with lots of young star power, and then from that, Allen...
Image courtesy of George Hill/Twitter . In a first-of-its-kind partnership, Metro-Goldwyn-Mayer Studios (MGM) and the Indiana Pacers will bring one of the all-time great underdog stories, Hoosiers, to the NBA hardwood, celebrating the film's 30th...
The following is a fictional representation of what I believe went into the planning of the Air Jordan 7 Retro 'Bordeaux'. Meanwhile, at Jordan Brand global headquarters... Random executive raises hand: "We should stop bringing...
Few things can make a new thing feel good than the new thing having a party in its honor. In the case of adidas, bringing its new soccer cleat footwear, the X15 and Ace15, meant...
There are few things that feel better than wearing a new shirt. It's crisp, it's light, and it's new! Even dark colors are bright in deep saturation when they're new, and the feeling is only...
This is basically common knowledge now for Michael Jordan aficionados -- MJ was often called the "Black Cat" amongst his teammates and closest friends in basketball. Of course, complexion and race set aside for a...
As the BMF Sports Network has long reported and opined, the adidas BOOST cushioning system is one of the best things to happen to athletic footwear. The first BOOST shoe, the adidas Energy Boost actually...
As seems to be the case in recent adidas product, anything Uncaged usually means it's showing an opportunity to be more visually captivating than its more subdued forms. In the case of the adidas adizero...
It ain't over 'til it's over -- that's what the adidas D Lillard 1 Oakland Rebels would probably think if it were a sentient being. Celebrating NBA All-Star guard Damian Lillard's AAU roots, the Oakland...
Kendrick Lamar 's involvement with Reebok Classic over the past year has been...distinctive. Literally, the superstar rapper has been the face of the brand for the last 12 months and has produced some very memorable...