Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

Opinion: Nike KD8 is promising performer, 'slight letdown' in design
Culture of Hoops

Opinion: Nike KD8 is promising performer, 'slight letdown' in design

By Piera MonteneroAugust 04, 2015

Although I love Kevin Durant and his incredible game and talent, the Nike KD8 is a slight letdown. I just don't feel like the design is as innovative and different as the last KD7s. The...

adidas and Manchester United renew vows with new uniform Home Kit
Culture of Hoops

adidas and Manchester United renew vows with new uniform Home Kit

By Sandy DoverJuly 31, 2015

So, this JUST happened -- a new uniform Home Kit between two very powerful families in sport. See about the reunion of adidas and soccer football world power Manchester United here, courtesy of our friends...

Under Armour honors Memphis Depay with #MemphisMoment cleat boot
Culture of Hoops

Under Armour honors Memphis Depay with #MemphisMoment cleat boot

By Sandy DoverJuly 31, 2015

Memphis Depay has one of the most celebrated seasons of his career from a marketing standpoint, and that comes in part from his partnership with Under Armour. Celebrating his first season in the English Premier...

Chelsea FC, Street Etiquette do The Big Apple in 'Blues in Boroughs'
Culture of Hoops

Chelsea FC, Street Etiquette do The Big Apple in 'Blues in Boroughs'

By Sandy DoverJuly 31, 2015

Sometimes, it's not about where you are in the world, it's about what in the world you care about. As you'll see, dominant European soccer football club Chelsea FC and adidas took to seeing who...

West Coast sports programming now striped in adidas Pac-12 union
Culture of Hoops

West Coast sports programming now striped in adidas Pac-12 union

By Sandy DoverJuly 31, 2015

Adidas just keeps moving forward. Several alliances have been made between adidas and various collegiate programs in the last few months, but the brand with the three stripes has aligned itself with an entire collegiate...

Reebok Classic Furylite Jetsetter debuts, builds on retro heritage
Culture of Hoops

Reebok Classic Furylite Jetsetter debuts, builds on retro heritage

By Sandy DoverJuly 31, 2015

One of the most important aspects of footwear is often its most underrated and underappreciated features -- the ease of entry. Ease of entry isn't talked about often, but when you're looking to put a...

Skater Nick Tucker debuts PacSun x Primitive Bloom Collection
Culture of Hoops

Skater Nick Tucker debuts PacSun x Primitive Bloom Collection

By Sandy DoverJuly 29, 2015

Summer is still in full effect -- and with global warming, it sometimes goes into overtime -- but as time goes on, the nights slowly get brisker, the sun sets just a little sooner, and...

adidas hosts Be The Difference NY with Chelsea FC in Harlem
Culture of Hoops

adidas hosts Be The Difference NY with Chelsea FC in Harlem

By Sandy DoverJuly 24, 2015

adidas Soccer Football just doesn't stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be...

Boost Experience by adidas brings sole to unbelievers
Culture of Hoops

Boost Experience by adidas brings sole to unbelievers

By Sandy DoverJuly 24, 2015

We keep saying this, but it's the absolute truth -- Boost has been the best thing that's happened to adidas in its recent history and one of the absolute best things to happen in its...

Under Armour lands in Germany, partners with FC St. Pauli
Culture of Hoops

Under Armour lands in Germany, partners with FC St. Pauli

By Sandy DoverJuly 24, 2015

Growth is always good. Be it personal or professional, the expansion of territory with firm ownership makes us better when we have the right motivations. That said, it should come as no surprise that Under...