Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

adidas Baseball Unveils New adizero Afterburner Dipped Cleat Collection
LifeStyle

adidas Baseball Unveils New adizero Afterburner Dipped Cleat Collection

By Hardwood and Hollywood StaffJune 07, 2016

adidas Baseball today unveiled the new “Dipped” cleat collection – the first triple-color (outsole, midsole, upper) baseball cleats. Built for speed and designed to make a splash, the new “Dipped” collection introduces the 2017 adizero...

PHOTOS: A$AP Ferg Hits the Pitch at adidas Soccer's Mercury Center
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PHOTOS: A$AP Ferg Hits the Pitch at adidas Soccer's Mercury Center

By Hardwood and Hollywood StaffJune 06, 2016

Hip hop recording artist A$AP Ferg kicked off this past weekend by visiting adidas Soccer’s Mercury Center in Los Angeles, where he was gifted a custom Mexico National team jersey designed by the Chain Gang...

Reebok / AI Question Mid 'White Party' Launch Announcement
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Reebok / AI Question Mid 'White Party' Launch Announcement

By Hardwood and Hollywood StaffJune 06, 2016

Reebok Classic continues the Year of the Question in 2016 for the 20th anniversary of Allen Iverson ’s iconic first signature shoe with the most pristine look for the model ever: the Question Mid “White...

PODCAST: Chicago Cubs 3B Kris Bryant Joins adidas Group President Mark King
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PODCAST: Chicago Cubs 3B Kris Bryant Joins adidas Group President Mark King

By Hardwood and Hollywood StaffJune 06, 2016

Image courtesy of adidas. Brought to you by our friends at adidas. With a quarter of the 2016 MLB season in the books and the All-Star break just over a month away, Chicago Cubs’ reigning...

Houston Texans Wide Reciever DeAnde Hopkins Joins adidas Family
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Houston Texans Wide Reciever DeAnde Hopkins Joins adidas Family

By Hardwood and Hollywood StaffJune 01, 2016

Brought to you by our friends at adidas. adidas is proud to announce a multiyear partnership with Houston Texans Pro Bowl wide receiver DeAndre Hopkins . Hopkins joins #teamadidas as the face of adidas Football’s...

Reebok Releases Classic Leather Ice
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Reebok Releases Classic Leather Ice

By Hardwood and Hollywood StaffMay 18, 2016

Brought to you by our friends at Reebok. Chill out and style up in the Classic Leather Ice. This timeless Reebok silhouette switches out its signature gum bottom for a crisp, ice-blue sole to keep...

Reebok / Allen Iverson AI Question-Mid 'Practice' Launch Announcement
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Reebok / Allen Iverson AI Question-Mid 'Practice' Launch Announcement

By Hardwood and Hollywood StaffMay 13, 2016

Brought to you by our friends at Reebok. This Question Mid Practice release celebrates Allen Iverson 's infamous "Practice" rant (which you can see below) on May 7, 2002. This mainstream sports moment went viral...

Under Armour Celebrates Stephen Curry’s Second Consecutive NBA MVP Award with NBA 2K16 & Limited Edition Back-to-Back Shoe Pack
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Under Armour Celebrates Stephen Curry’s Second Consecutive NBA MVP Award with NBA 2K16 & Limited Edition Back-to-Back Shoe Pack

By Hardwood and Hollywood StaffMay 12, 2016

Brought to you by our friends at Under Armour. Stephen Curry ’s impression on the sport of basketball is a lesson in the power of perseverance, through sheer will and hard work. In the 2014-2015...

Under Armour Helps Stephen Curry #BreakTheGame With NBA 2K Ratings Boost
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Under Armour Helps Stephen Curry #BreakTheGame With NBA 2K Ratings Boost

By Hardwood and Hollywood StaffMay 11, 2016

Brought to you by our friends at Under Armour. As ridiculous as Stephen Curry ’s season has been, many have mentioned throughout the year that he’s been even better than a video game. To prove...

Under Armour & Bryce Harper Announce Multi-Year Partnership Extension
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Under Armour & Bryce Harper Announce Multi-Year Partnership Extension

By Hardwood and Hollywood StaffMay 10, 2016

Brought to you by our friends at Under Armour. Baseball’s brightest and one of the most the marketable young stars, Bryce Harper , and leading sports and innovation brand, Under Armour, announce today a multi-year...