Under Armour Helps Stephen Curry #BreakTheGame With NBA 2K Ratings Boost

By Hardwood and Hollywood Staff Posted on May 11, 2016

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Brought to you by our friends at Under Armour.

As ridiculous as Stephen Curry’s season has been, many have mentioned throughout the year that he’s been even better than a video game. To prove that point, Under Armour has teamed up with NBA 2K16 to show that Steph has literally broken the game, and that for a 30 hour window this week, his in game stats will be updated to appropriately make him the greatest shooter in the history of 2K. Along with the rating boost, a brand new MVP colorway of the Curry 2 in game will be available going forward, and Under Armour is celebrating this moment with a digital ad entitled “The New Level,” which can be viewed here.

https://www.youtube.com/watch?v=e_a2IujOvrw

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Under Armour Celebrates Stephen Curry’s Second Consecutive NBA MVP Award with NBA 2K16 & Limited Edition Back-to-Back Shoe Pack - The BMF May 12, 2016 at 8:40 am
[…] Beginning at 3 pm PST / 6 pm EST on Thursday, May 12, NBA 2K16 players will be able to download a roster update that brings Stephen’s rating to 99 for 30 continuous hours, a reference to his jersey number. The update will also unlock a brand new MVP colorway of the Curry Two in game, which will be an equippable shoe going forward. To promote Stephen’s rating update, a video, created by Under Armour and advertising agency Droga5 titled “The New Level”. […]
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