Culture of Hoops
adidas hosts Be The Difference NY with Chelsea FC in Harlem
adidas Soccer Football just doesn't stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be...
Culture of Hoops
Boost Experience by adidas brings sole to unbelievers
We keep saying this, but it's the absolute truth -- Boost has been the best thing that's happened to adidas in its recent history and one of the absolute best things to happen in its...
Culture of Hoops
Under Armour lands in Germany, partners with FC St. Pauli
Growth is always good. Be it personal or professional, the expansion of territory with firm ownership makes us better when we have the right motivations. That said, it should come as no surprise that Under...
Culture of Hoops
Reebok Classic Question Low returns in premium '96 glory
1996 was a big year for the NBA. Michael Jordan was back on top of the game, the league draft was a huge success with lots of young star power, and then from that, Allen...
Culture of Hoops
adidas celebrates #X15, #Ace15 cleats with #BeTheDifference LA party
Few things can make a new thing feel good than the new thing having a party in its honor. In the case of adidas, bringing its new soccer cleat footwear, the X15 and Ace15, meant...
Culture of Hoops
'If it's not blue, it will be': adidas debuts Chelsea Soccer Club Home Blue Kit
There are few things that feel better than wearing a new shirt. It's crisp, it's light, and it's new! Even dark colors are bright in deep saturation when they're new, and the feeling is only...
Culture of Hoops
Former Bearcat hooper reveals 'Shining Star' Air Jordan XX Retro 'Black Cat'
This is basically common knowledge now for Michael Jordan aficionados -- MJ was often called the "Black Cat" amongst his teammates and closest friends in basketball. Of course, complexion and race set aside for a...
Culture of Hoops
adidas Supernova Sequence 8 debuts with STABLEFRAME, BOOST
As the BMF Sports Network has long reported and opined, the adidas BOOST cushioning system is one of the best things to happen to athletic footwear. The first BOOST shoe, the adidas Energy Boost actually...
Culture of Hoops
'Bear' Necessities: adidas adizero Afterburner 2.0 Uncaged Bear
As seems to be the case in recent adidas product, anything Uncaged usually means it's showing an opportunity to be more visually captivating than its more subdued forms. In the case of the adidas adizero...
Culture of Hoops
adidas D Lillard 1 Oakland Rebels celebrates All-Star's AAU heritage
It ain't over 'til it's over -- that's what the adidas D Lillard 1 Oakland Rebels would probably think if it were a sentient being. Celebrating NBA All-Star guard Damian Lillard's AAU roots, the Oakland...
