Kendrick Lamar just keeps coming with it, coming at it. Having been the brand ambassador for Reebok Classic for more than a year, he's worn just about every version of the famed Ventilator model that...
Superstars like Leo Messi are wondrous figures of stature, but few ever truly reach that state of fame or talent -- or success. In adidas' "Create Your Own Game", the short film makes the point...
The adidas D Rose 6 Boost is here. Well, almost. According to adidas, the #DRose6 drops this fall, just in time for NBA training camps to commence, as players from youth to pro leagues begin...
Damian Lillard , the All-Star point guard for the Portland Trail Blazers, has firmly established himself as one of the elite players in the world with his dynamic quickness and ball skills, and shotgun arm...
So, this JUST happened -- a new uniform Home Kit between two very powerful families in sport. See about the reunion of adidas and soccer football world power Manchester United here, courtesy of our friends...
Memphis Depay has one of the most celebrated seasons of his career from a marketing standpoint, and that comes in part from his partnership with Under Armour. Celebrating his first season in the English Premier...
Sometimes, it's not about where you are in the world, it's about what in the world you care about. As you'll see, dominant European soccer football club Chelsea FC and adidas took to seeing who...
Adidas just keeps moving forward. Several alliances have been made between adidas and various collegiate programs in the last few months, but the brand with the three stripes has aligned itself with an entire collegiate...
One of the most important aspects of footwear is often its most underrated and underappreciated features -- the ease of entry. Ease of entry isn't talked about often, but when you're looking to put a...
Summer is still in full effect -- and with global warming, it sometimes goes into overtime -- but as time goes on, the nights slowly get brisker, the sun sets just a little sooner, and...