Tag: under armour

BMF Debut: Under Armour Presents Roots of Fight Ali Boxing Collection
Culture of Hoops

BMF Debut: Under Armour Presents Roots of Fight Ali Boxing Collection

By Sandy DoverMarch 06, 2015

Muhammed Ali is probably the most polarizing athlete that America has ever produced. A tantalizing talent who was the greatest boxer of his time, and according to him, the greatest of all time, and his...

BMF Debut: Under Armour Alter Ego Heroes vs. Villains Glove & Cleat Collection
Culture of Hoops

BMF Debut: Under Armour Alter Ego Heroes vs. Villains Glove & Cleat Collection

By Sandy DoverMarch 02, 2015

Under Armour has done it again. After breaking through on licensing with the DC and Marvel comic universes with their patented Alter Ego training tees, UA is at it again with an all-new collection for...

BMF Debut: Under Armour SpeedForm MC
Culture of Hoops

BMF Debut: Under Armour SpeedForm MC

By Sandy DoverFebruary 19, 2015

The thing about Under Armour is that they never sit on their laurels with their gear -- instead, they've taken to debuting new product to advance their cause to be the best performance company in...

BMF Exclusive: Under Armour Battles The Elements with MagZip
Culture of Hoops

BMF Exclusive: Under Armour Battles The Elements with MagZip

By Sandy DoverFebruary 19, 2015

When Under Armour's MagZip technology was debuted in 2014, Baller Mind Frame was one of the first to break the news to the world. If you don't already know, MagZip is the technology crafted by...

Under Armour Partners With The Original G.O.A.T., Muhammad Ali
Culture of Hoops

Under Armour Partners With The Original G.O.A.T., Muhammad Ali

By Sandy DoverFebruary 18, 2015

Today in sports, so many athletes exude bravado and the all-too-common machismo that's now commonplace, but there was a man who took advantage of the boom of popularity of his sport's highest popularity and the...

Stephen Curry, Jamie Foxx Headline Under Armour Campaign
Culture of Hoops

Stephen Curry, Jamie Foxx Headline Under Armour Campaign

By Aaron LantonFebruary 13, 2015

"Everything about Under Armour is about the underdog. I think every athlete feels that too. Who wants to wake up and go exercise? Nobody. But you want the results. So having and finding the will...

BMF Debut: Under Armour Curry One "Dark Matter"
Culture of Hoops

BMF Debut: Under Armour Curry One "Dark Matter"

By Sandy DoverJanuary 27, 2015

See this beautiful debut of the Under Armour Curry One "Dark Matter" and enjoy. This is one of the most promising signature shoes in basketball to be seen in the 2014-2015 season and builds on...

BMF Debut: Under Armour ClutchFit Drive "Innovate"
Culture of Hoops

BMF Debut: Under Armour ClutchFit Drive "Innovate"

By Sandy DoverJanuary 19, 2015

As Black History Month nears, Under Armour Basketball's new shoe pays homage to the widespread innovation and technology contributions of the African American community. The "Innovate" ClutchFit Drive features a beaming fully reflective upper accented...

BMF Debut: Under Armour Curry One
Culture of Hoops

BMF Debut: Under Armour Curry One

By Sandy DoverJanuary 09, 2015

Today Under Armour and Stephen Curry officially unveiled his first signature shoe, the Curry One. Inspired by Stephen’s journey from unheralded prep player to NBA superstar, the Curry One commemorates his journey and belief that...

BMF Debut: Under Armour Alter Ego Boxerjock
Culture of Hoops

BMF Debut: Under Armour Alter Ego Boxerjock

By Sandy DoverDecember 12, 2014

This Holiday season, Under Armour has combined one of our most compelling partnerships with one of our premier products— UA Alter Ego® and the UA Boxerjock. Ask any guy who's tried them— nothing beats UA's...