Tag: Under Armour Alter Ego

BMF Debut: Under Armour Alter Ego Boxerjock
Culture of Hoops

BMF Debut: Under Armour Alter Ego Boxerjock

By Sandy Dover • December 12, 2014

This Holiday season, Under Armour has combined one of our most compelling partnerships with one of our premier products— UA Alter Ego® and the UA Boxerjock. Ask any guy who's tried them— nothing beats UA's...

BMF Training: Under Armour Alter Ego Tees
Culture of Hoops

BMF Training: Under Armour Alter Ego Tees

By Sandy Dover • December 23, 2013

NBA players, let’s face it, are a lot like superheroes. Between 400 and 450 players only get to play in the league each year, and the odds of a person playing on that stage is...