Tag: soccer
Culture of Hoops
adidas Messi15 celebrates Leo Messi's career, return from injury
Can you think of an athlete so great that the technology that's in his or her gear is actually named after them and inspired by their play? No? That's because it's not happened before, but...
Culture of Hoops
adidas City Pack brings street soccer football full circle across globe
One of the most lacking aspects of soccer football footwear has been the lack of a boot that has the traction of a cleat, but the levelness of a street shoe. That's just not been...
Culture of Hoops
Sao Paulo F.C. soccer football kits get 'beautiful' Under Armour update
Let's not mince words or get too verbose -- Sao Paulo F.C. may have the most beautiful soccer football kits in the world, thanks to Under Armour. See the deets on the uniforms here, courtesy...
Culture of Hoops
adidas Messi 10/10 cleat honors Lionel Messi for 'unparalleled' career
It's not often that one of the greatest athletes in history can be honored for their career achievements as they still play. Often, the greats don't get the opportunity to celebrate the greatness of their...
Culture of Hoops
Memphis Depay leads Under Armour #SlayYourNextGiant global campaign
The root of sport is to overcoming a problem or blockade to achieve a goal -- to be great, in other words, to be a victor. This is the common denominator of all sports, and...
Culture of Hoops
Leo Messi challenges hero worship in adidas' 'Create Your Own Game' film
Superstars like Leo Messi are wondrous figures of stature, but few ever truly reach that state of fame or talent -- or success. In adidas' "Create Your Own Game", the short film makes the point...
Culture of Hoops
adidas and Manchester United renew vows with new uniform Home Kit
So, this JUST happened -- a new uniform Home Kit between two very powerful families in sport. See about the reunion of adidas and soccer football world power Manchester United here, courtesy of our friends...
Culture of Hoops
Under Armour honors Memphis Depay with #MemphisMoment cleat boot
Memphis Depay has one of the most celebrated seasons of his career from a marketing standpoint, and that comes in part from his partnership with Under Armour. Celebrating his first season in the English Premier...
Culture of Hoops
Chelsea FC, Street Etiquette do The Big Apple in 'Blues in Boroughs'
Sometimes, it's not about where you are in the world, it's about what in the world you care about. As you'll see, dominant European soccer football club Chelsea FC and adidas took to seeing who...
Culture of Hoops
adidas hosts Be The Difference NY with Chelsea FC in Harlem
adidas Soccer Football just doesn't stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be...
