Tag: nike
Culture of Hoops
BMF Training: Nike Sport Research Lab
Courtesy of Nike Matthew Nurse and the Nike Sport Research team provide an inside look at the high-tech research facilities inside the lab at Nike’s World Headquarters, shedding light on how they turn data into...
Culture of Hoops
BMF Hoops: Nike Reports on 'Basketball Agility'
Courtesy of Nike In sports, agility refers to an athlete’s ability to move quickly and easily, whether in reaction to an opponent or as a pre-planned maneuver. It is a complex and critical skill that...
Culture of Hoops
BMF Hoops: Nike Kobe 9 Elite Low 'University Red'
Courtesy of Nike Kobe Bryant demands provocative design innovation. Aesthetics aside, his appetite for the most revolutionary footwear technologies, materials and fit have fueled a special connection with Nike designer Eric Avar. The two have...
Culture of Hoops
BMF Hoops: Nike's Motion Capture Lab
Courtesy of Nike To continue delivering proven scientific insights that help drive performance innovations across the Nike Brand, the Nike Explore Team Sport Research Lab recently added a state-of-the-art motion capture facility to its nearly...
Culture of Hoops
BMF Hoops: Air Jordan 1 Retro '99 'Gym Red'
Courtesy of Nike The Air Jordan 1 Retro ’99 ‘Gym Red’ features a unique combination of the Air Jordan 14 and the classic Air Jordan 1. Air Jordan 14 materials and designs can be seen...
Culture of Hoops
BMF Hoops: Nike World Basketball Festival 2014 Barcelona
Courtesy of Nike From September 5-7, 2014 Originally created in 2010 and hosted in New York City as a celebration of the performance and culture of the game that is loved and respected around the...
Culture of Hoops
BMF Gridiron: Air Jordan VI 2014 NFL Opening Week PEs
Courtesy of Nike The iconic Jumpman logo is a symbol of excellence that transcends sport. Best known as a performance basketball brand, Jordan Brand remains relentlessly focused on helping the world’s greatest athletes take flight...
Culture of Hoops
BMF Hoops: Nike KD7 Easy Money
Courtesy of Nike The KD7 fuses performance innovation with inspirations from Kevin Durant’s journey on and off the court. Durant’s personal stories come to life through color-blocking, graphics and textures to tell stories that are...
Culture of Hoops
Kobe Bryant Keeps It Simple: Two Moves Equal Success
Kobe Bryant is undoubtedly one of the greatest players to have ever laced them up on the hardwood. No question. In fact, he's arguably the best two-guard behind Michael Jordan all-time, although, when it comes...
Culture of Hoops
LeBron James made of Nike swooshes
From Andy Gellenberg LeBron James has been with Nike for such a long time, he's starting to morph into a being composed entirely of Nike swooshes! Of course that's ridiculous, but what isn't, is Andy...
