Can you think of an athlete so great that the technology that's in his or her gear is actually named after them and inspired by their play? No? That's because it's not happened before, but...
It's not often that one of the greatest athletes in history can be honored for their career achievements as they still play. Often, the greats don't get the opportunity to celebrate the greatness of their...
Superstars like Leo Messi are wondrous figures of stature, but few ever truly reach that state of fame or talent -- or success. In adidas' "Create Your Own Game", the short film makes the point...
Lionel Messi, also known as Leo Messi, is known to be the greatest active soccer player in the world. His career is such where he is thought by some to be the greatest soccer football...
adidas unveiled the Pibe de Barr10, inspired by the Barrio of Las Heras, Rosario, where Messi learned to play the game. Designed in collaboration with Rosario-born graphic artist Ignacio Valenti, the Pibe de Barr10 pays...