Tag: #LeBron12

LeBron James highlights 'Rubber City' with Nike #LEBRON12 EXT RC
Culture of Hoops

LeBron James highlights 'Rubber City' with Nike #LEBRON12 EXT RC

By Sandy Dover • April 23, 2015

This edition of the #LEBRON12, what we know now as the Nike LeBron 12 EXT RC (short for Rubber City), is an homage to Akron, Ohio's heritage as in the rubber and auto industries, and...

BMF Hoops: Preview of The Nike LeBron 12
Culture of Hoops

BMF Hoops: Preview of The Nike LeBron 12

By Sandy Dover • September 15, 2014

Courtesy of Nike The Nike LEBRON 12 was designed with personal insight and inspiration from 10-time All-Star LeBron James. Engineered to match James’s explosive playing style, the LEBRON 12 combines technical benefits and deep storytelling...