Without a doubt, the adidas Ultra Boost has created a stir in the athletic footwear community, from businesses to consumers to media -- even BMF Sports' coverage of the Ultra Boost has been well-documented. In...
Snoop Dogg has done so much, it's almost shorting him to call him a "rapper" -- the reality is that the man named Calvin Cordozar Broadus is a 17-time Grammy Award-nominated musician, TV show host/star,...
Remember what the new adidas soccer regime said -- it wanted to #BETHEDIFFERENCE with its focus on stylizing the best footwear for soccer football players globally, and it's finally happening, as adidas has debuted the...
New Balance has been a leader in athletic footwear (and apparel) for decades now, and as the years have passed, the brand has only grown in prominence and athletic significance. In late March and early...
There's one word that sums up my opinion on the Jordan Spizike 'Cool Grey': ILL! I'm not the biggest fan of the Jordan Spizike, but that colorway brings so much heat to this shoe, that...
The quirkiest carpet you can find in America was recently taken up and replaced in Portland International Airport, but it still lives on in the adidas D Lillard 1 PDX Carpet edition, fittingly through the...
If Boost is the genius child of adidas' innovation department, then Primeknit is its lucky blanket -- the two go hand-in-hand like Linus and his light blue cape/throw/security blanket. Such is the glory of the...
Honestly, sometimes I feel like punching Sandy , my editor , when he pitches me a shoe that is white and black and he expects me to write X amount of words about it. But...
Listen, I don't care what fancy name Jordan Brand gave the color red now (which is "True Red", and I will ignore it throughout this post). The Air Jordan 11 Retro Low 'BRED' is dropping...
For adidas, its Primeknit technology for its footwear uppers has been a godsend to the company. Looking to improve fit in lifestyle and performance across a variety of sports and activities, it has arrived to...