Tag: footwear
Culture of Hoops
Opinion: Nike KD8 is promising performer, 'slight letdown' in design
Although I love Kevin Durant and his incredible game and talent, the Nike KD8 is a slight letdown. I just don't feel like the design is as innovative and different as the last KD7s. The...
Culture of Hoops
Under Armour honors Memphis Depay with #MemphisMoment cleat boot
Memphis Depay has one of the most celebrated seasons of his career from a marketing standpoint, and that comes in part from his partnership with Under Armour. Celebrating his first season in the English Premier...
Culture of Hoops
Reebok Classic Furylite Jetsetter debuts, builds on retro heritage
One of the most important aspects of footwear is often its most underrated and underappreciated features -- the ease of entry. Ease of entry isn't talked about often, but when you're looking to put a...
Culture of Hoops
adidas hosts Be The Difference NY with Chelsea FC in Harlem
adidas Soccer Football just doesn't stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be...
Culture of Hoops
Boost Experience by adidas brings sole to unbelievers
We keep saying this, but it's the absolute truth -- Boost has been the best thing that's happened to adidas in its recent history and one of the absolute best things to happen in its...
Culture of Hoops
Commentary: Air Jordan 7 Retro 'Bordeaux' sole black or gray?
The following is a fictional representation of what I believe went into the planning of the Air Jordan 7 Retro 'Bordeaux'. Meanwhile, at Jordan Brand global headquarters... Random executive raises hand: "We should stop bringing...
Culture of Hoops
adidas celebrates #X15, #Ace15 cleats with #BeTheDifference LA party
Few things can make a new thing feel good than the new thing having a party in its honor. In the case of adidas, bringing its new soccer cleat footwear, the X15 and Ace15, meant...
Culture of Hoops
Former Bearcat hooper reveals 'Shining Star' Air Jordan XX Retro 'Black Cat'
This is basically common knowledge now for Michael Jordan aficionados -- MJ was often called the "Black Cat" amongst his teammates and closest friends in basketball. Of course, complexion and race set aside for a...
Culture of Hoops
adidas Supernova Sequence 8 debuts with STABLEFRAME, BOOST
As the BMF Sports Network has long reported and opined, the adidas BOOST cushioning system is one of the best things to happen to athletic footwear. The first BOOST shoe, the adidas Energy Boost actually...
Culture of Hoops
'Bear' Necessities: adidas adizero Afterburner 2.0 Uncaged Bear
As seems to be the case in recent adidas product, anything Uncaged usually means it's showing an opportunity to be more visually captivating than its more subdued forms. In the case of the adidas adizero...
