It's always interesting when athletes talk about their play, oftentimes in the context of ferocity with comparisons being made to animals (i.e. 'I'm like an animal out there', etc.), but that's not usually visualized on...
The first time around when adidas teased us all with the University of Miami Hurricanes football team with a special collaboration with Soles by Sir, here's what we at BMF Sports said: Well, this is...
Well, this is interesting. The Hurricane football team of the University of Miami has enlisted the service of footwear customer, Soles By Sir, to customize the team cleats, in partnership with adidas. This is a...
Memphis Depay has one of the most celebrated seasons of his career from a marketing standpoint, and that comes in part from his partnership with Under Armour. Celebrating his first season in the English Premier...
adidas Soccer Football just doesn't stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be...
Few things can make a new thing feel good than the new thing having a party in its honor. In the case of adidas, bringing its new soccer cleat footwear, the X15 and Ace15, meant...
As seems to be the case in recent adidas product, anything Uncaged usually means it's showing an opportunity to be more visually captivating than its more subdued forms. In the case of the adidas adizero...
It's amazing what design can do and how it translates. Adidas' adizero product sector was long a running and basketball category, meant to play on the speed of those respective sports. When you think of...
Recently, international soccer football star Memphis Depay of the Netherlands helped roll out the new Under Armour Speedform FG in the latest evolution of footwear in the sport from UA. That has been a global...
Look Closer at The BMF with Complex Media is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with...