Tag: Boost

Culture of Hoops

adidas launches Boost basketball shoes for D. Rose, Lillard

Courtesy of adidas adidas today introduced its game-changing Boost cushioning technology to basketball with the all-new Crazylight Boost and D Rose 5 Boost performance basketball shoes. Boost is an industry-first cushioning technology designed to deliver...

Culture of Hoops

WE DARE YOU: adidas Pure Boost

When it comes to innovation, adidas isn't new to the scene. With the debut of 2013's Boost technology, the brand with the three stripes impacted the entire athletic footwear industry. A resilient foam built from...