Tag: bmf
Culture of Hoops
Boost Experience by adidas brings sole to unbelievers
We keep saying this, but it's the absolute truth -- Boost has been the best thing that's happened to adidas in its recent history and one of the absolute best things to happen in its...
Culture of Hoops
Reebok Classic Question Low returns in premium '96 glory
1996 was a big year for the NBA. Michael Jordan was back on top of the game, the league draft was a huge success with lots of young star power, and then from that, Allen...
Culture of Hoops
Commentary: Air Jordan 7 Retro 'Bordeaux' sole black or gray?
The following is a fictional representation of what I believe went into the planning of the Air Jordan 7 Retro 'Bordeaux'. Meanwhile, at Jordan Brand global headquarters... Random executive raises hand: "We should stop bringing...
Culture of Hoops
adidas celebrates #X15, #Ace15 cleats with #BeTheDifference LA party
Few things can make a new thing feel good than the new thing having a party in its honor. In the case of adidas, bringing its new soccer cleat footwear, the X15 and Ace15, meant...
Culture of Hoops
'If it's not blue, it will be': adidas debuts Chelsea Soccer Club Home Blue Kit
There are few things that feel better than wearing a new shirt. It's crisp, it's light, and it's new! Even dark colors are bright in deep saturation when they're new, and the feeling is only...
Culture of Hoops
adidas Supernova Sequence 8 debuts with STABLEFRAME, BOOST
As the BMF Sports Network has long reported and opined, the adidas BOOST cushioning system is one of the best things to happen to athletic footwear. The first BOOST shoe, the adidas Energy Boost actually...
Culture of Hoops
'Bear' Necessities: adidas adizero Afterburner 2.0 Uncaged Bear
As seems to be the case in recent adidas product, anything Uncaged usually means it's showing an opportunity to be more visually captivating than its more subdued forms. In the case of the adidas adizero...
Culture of Hoops
adidas D Lillard 1 Oakland Rebels celebrates All-Star's AAU heritage
It ain't over 'til it's over -- that's what the adidas D Lillard 1 Oakland Rebels would probably think if it were a sentient being. Celebrating NBA All-Star guard Damian Lillard's AAU roots, the Oakland...
Culture of Hoops
Reebok Classic x Kendrick Lamar Ventilator debuts in RED, BLUE
Kendrick Lamar 's involvement with Reebok Classic over the past year has been...distinctive. Literally, the superstar rapper has been the face of the brand for the last 12 months and has produced some very memorable...
Culture of Hoops
John Wall debuts the adidas J Wall 2 on Periscope
Yesterday, John Wall decided to do some social networking with fans through adidas' Basketball account on Periscope. The NBA All-Star and Washington Wizards point guard has long been supportive in communicating with fans of his...
