Tag: BMF Training

Under Armour Partners With The Original G.O.A.T., Muhammad Ali
Culture of Hoops

Under Armour Partners With The Original G.O.A.T., Muhammad Ali

By Sandy DoverFebruary 18, 2015

Today in sports, so many athletes exude bravado and the all-too-common machismo that's now commonplace, but there was a man who took advantage of the boom of popularity of his sport's highest popularity and the...

BMF Debut: adidas Climacool Aeroknit Collection
Culture of Hoops

BMF Debut: adidas Climacool Aeroknit Collection

By Sandy DoverFebruary 17, 2015

Training is central to sports, and for many people that aren't professional athletes or pros-in-training, it's a vital activity in life. Comfort is always a necessary thing -- usually when you feel good, you perform...

French Montana & DJ Drama #BreakYourSelfie at #ReebokLounge
Culture of Hoops

French Montana & DJ Drama #BreakYourSelfie at #ReebokLounge

By Sandy DoverFebruary 13, 2015

Reebok loves training and high-profile rappers! See French Montana and DJ Drama, prominently featured, get their training in at West Hollywood's Reebok Lounge. If you're ever in Los Angeles and are into CrossFit, be sure...

adidas High-Impact Bra Promising For Female Athletes
Culture of Hoops

adidas High-Impact Bra Promising For Female Athletes

By Piera MonteneroFebruary 13, 2015

I've been active in sports since I was 13. I've played basketball for 10 years and fitness-train now. Even though these type of sports aren't very much comparable, they can be very intensive. Whether I...

Reebok Pushes Training In "Be More Human" Campaign
Culture of Hoops

Reebok Pushes Training In "Be More Human" Campaign

By Sandy DoverJanuary 28, 2015

http://youtu.be/UDb-7DY3CjU Today, Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be...

Break Free: Reebok Wants You To 'Live Free Range' in Video
Culture of Hoops

Break Free: Reebok Wants You To 'Live Free Range' in Video

By Sandy DoverJanuary 14, 2015

Courtesy of Reebok. Earlier this week, Reebok challenged the fitness culture status quo with the release of “Free Range” – a captivating video starring a chicken that encourages people to escape a culture that promotes...

BMF Style: Nike Air Trainer 2 Premium 'Crystal Mint'
Culture of Hoops

BMF Style: Nike Air Trainer 2 Premium 'Crystal Mint'

By Sandy DoverDecember 12, 2014

NIKE AIR TRAINER COLLECTION: SUBDUED TRAINERS There’s a reason why we seek warm beaches, clear waters and tropical islands to get away. It’s to change pace from busy everyday life to a laid back lifestyle....

BMF Debut: Under Armour Alter Ego Boxerjock
Culture of Hoops

BMF Debut: Under Armour Alter Ego Boxerjock

By Sandy DoverDecember 12, 2014

This Holiday season, Under Armour has combined one of our most compelling partnerships with one of our premier products— UA Alter Ego® and the UA Boxerjock. Ask any guy who's tried them— nothing beats UA's...

BMF Training: Nike Zoom Hypercross TR Ohio State
Culture of Hoops

BMF Training: Nike Zoom Hypercross TR Ohio State

By Sandy DoverDecember 12, 2014

It’s a special moment for college football when the best of the best finally come together to crown a true champion. In celebration of the first ever College Football Playoff, Nike honors the teams who...

BMF Training: Nike Zoom Hypercross TR Florida State
Culture of Hoops

BMF Training: Nike Zoom Hypercross TR Florida State

By Sandy DoverDecember 12, 2014

It’s a special moment for college football when the best of the best finally come together to crown a true champion. In celebration of the first ever College Football Playoff, Nike honors the teams who...