Tag: BMF Soccer

adidas Messi15 celebrates Leo Messi's career, return from injury
Culture of Hoops

adidas Messi15 celebrates Leo Messi's career, return from injury

By Sandy DoverNovember 19, 2015

Can you think of an athlete so great that the technology that's in his or her gear is actually named after them and inspired by their play? No? That's because it's not happened before, but...

adidas City Pack brings street soccer football full circle across globe
Culture of Hoops

adidas City Pack brings street soccer football full circle across globe

By Sandy DoverNovember 19, 2015

One of the most lacking aspects of soccer football footwear has been the lack of a boot that has the traction of a cleat, but the levelness of a street shoe. That's just not been...

Sao Paulo F.C. soccer football kits get 'beautiful' Under Armour update
Culture of Hoops

Sao Paulo F.C. soccer football kits get 'beautiful' Under Armour update

By Sandy DoverOctober 23, 2015

Let's not mince words or get too verbose -- Sao Paulo F.C. may have the most beautiful soccer football kits in the world, thanks to Under Armour. See the deets on the uniforms here, courtesy...

adidas Messi 10/10 cleat honors Lionel Messi for 'unparalleled' career
Culture of Hoops

adidas Messi 10/10 cleat honors Lionel Messi for 'unparalleled' career

By Sandy DoverOctober 06, 2015

It's not often that one of the greatest athletes in history can be honored for their career achievements as they still play. Often, the greats don't get the opportunity to celebrate the greatness of their...

Memphis Depay leads Under Armour #SlayYourNextGiant global campaign
Culture of Hoops

Memphis Depay leads Under Armour #SlayYourNextGiant global campaign

By Sandy DoverOctober 02, 2015

The root of sport is to overcoming a problem or blockade to achieve a goal -- to be great, in other words, to be a victor. This is the common denominator of all sports, and...

adidas and Manchester United renew vows with new uniform Home Kit
Culture of Hoops

adidas and Manchester United renew vows with new uniform Home Kit

By Sandy DoverJuly 31, 2015

So, this JUST happened -- a new uniform Home Kit between two very powerful families in sport. See about the reunion of adidas and soccer football world power Manchester United here, courtesy of our friends...

Under Armour honors Memphis Depay with #MemphisMoment cleat boot
Culture of Hoops

Under Armour honors Memphis Depay with #MemphisMoment cleat boot

By Sandy DoverJuly 31, 2015

Memphis Depay has one of the most celebrated seasons of his career from a marketing standpoint, and that comes in part from his partnership with Under Armour. Celebrating his first season in the English Premier...

adidas hosts Be The Difference NY with Chelsea FC in Harlem
Culture of Hoops

adidas hosts Be The Difference NY with Chelsea FC in Harlem

By Sandy DoverJuly 24, 2015

adidas Soccer Football just doesn't stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be...

Under Armour lands in Germany, partners with FC St. Pauli
Culture of Hoops

Under Armour lands in Germany, partners with FC St. Pauli

By Sandy DoverJuly 24, 2015

Growth is always good. Be it personal or professional, the expansion of territory with firm ownership makes us better when we have the right motivations. That said, it should come as no surprise that Under...

adidas celebrates #X15, #Ace15 cleats with #BeTheDifference LA party
Culture of Hoops

adidas celebrates #X15, #Ace15 cleats with #BeTheDifference LA party

By Sandy DoverJuly 16, 2015

Few things can make a new thing feel good than the new thing having a party in its honor. In the case of adidas, bringing its new soccer cleat footwear, the X15 and Ace15, meant...