basketball - Hardwood and Hollywood

Culture of Hoops

Kevin Love & Shock Doctor Pair For Mouth Protection

By Sandy Dover • September 23, 2014

Via release Professional basketball star Kevin Love is joining Shock Doctor™, a global leader in mouthguard technology, protective gear and recovery products, on a focused venture to reduce the frequency and severity of facial injuries...

Culture of Hoops

BMF Hoops: Nike's Motion Capture Lab

By Sandy Dover • September 11, 2014

Courtesy of Nike To continue delivering proven scientific insights that help drive performance innovations across the Nike Brand, the Nike Explore Team Sport Research Lab recently added a state-of-the-art motion capture facility to its nearly...

Culture of Hoops

Sacramento Kings sign 7'5" center Sim Bhullar

By Nirvan Sorooshian • June 30, 2014

Image courtesy of Norvan Sorooshian/Baller Mind Frame. Even in a league holding the most athletically imposing and impressive men in sports, the NBA rarely gains a player with the overwhelming size and strength of Sim...

Culture of Hoops

NBA Hip Hop Lyric of the Week: Kurtis Blow “Basketball”

By ntmaddox • April 25, 2014

Image courtesy of Pavel Medzyun/Flickr . Basketball is my favorite sport I like the way they dribble up and down the court Just like I’m the king on the microphone so is Dr. J and...

Culture of Hoops

BMF Holiday: An Under Armour Anatomix Spawn X-mas

By Sandy Dover • December 24, 2013

Just when you think that Christmas themes have been done to death and every corner of the idea factory has been cleaned out, Under Armour has managed to make something special and unique for one...

Culture of Hoops

Mister King's Court - Weekly thoughts from the baseline

By Mister King • October 15, 2013

It feels so good to hear the squeak of new sneakers, the dribble of a Spalding, the swish of a newly strung nylon net. Basketball is back, and if this first week of preseason is...