Adidas' adizero technology has long been used in the basketball, running, and soccer channels, but baseball has now seen its day come for lightweight strength product to be in the three stripes mix -- welcome...
Without a doubt, the adidas Ultra Boost has created a stir in the athletic footwear community, from businesses to consumers to media -- even BMF Sports' coverage of the Ultra Boost has been well-documented. In...
Snoop Dogg has done so much, it's almost shorting him to call him a "rapper" -- the reality is that the man named Calvin Cordozar Broadus is a 17-time Grammy Award-nominated musician, TV show host/star,...
Remember what the new adidas soccer regime said -- it wanted to #BETHEDIFFERENCE with its focus on stylizing the best footwear for soccer football players globally, and it's finally happening, as adidas has debuted the...
The quirkiest carpet you can find in America was recently taken up and replaced in Portland International Airport, but it still lives on in the adidas D Lillard 1 PDX Carpet edition, fittingly through the...
If Boost is the genius child of adidas' innovation department, then Primeknit is its lucky blanket -- the two go hand-in-hand like Linus and his light blue cape/throw/security blanket. Such is the glory of the...
adidas Soccer always has surprises in store for soccer football lovers. And the legendary Leo Messi is beckoning for your attention, with the brand with the three stripes ending some legendary footwear lines, but creating...
For adidas, its Primeknit technology for its footwear uppers has been a godsend to the company. Looking to improve fit in lifestyle and performance across a variety of sports and activities, it has arrived to...
Shoes in all-white are always somewhat difficult. Difficult to maintain, difficult to clean, and always sensitive enough to make you anxious about having an attack of further anxiety should the shoes change from anything but...
Normally it's hyperbole to say that 'one zigs, while the other zags' and adidas actually fulfills that hyperbolic expression in its design innovation and product, but this time, the brand with the three stripes is...