Tag: adidas

The Raptors get a New Look
Culture of Hoops

The Raptors get a New Look

By John AndersonAugust 06, 2015

Far be it from me to comment on the style and fashion sense of anyone, let alone an NBA franchise. Usually my outfit selection process involves a simple comparison of cleanliness to a lack of...

adidas and Manchester United renew vows with new uniform Home Kit
Culture of Hoops

adidas and Manchester United renew vows with new uniform Home Kit

By Sandy DoverJuly 31, 2015

So, this JUST happened -- a new uniform Home Kit between two very powerful families in sport. See about the reunion of adidas and soccer football world power Manchester United here, courtesy of our friends...

Chelsea FC, Street Etiquette do The Big Apple in 'Blues in Boroughs'
Culture of Hoops

Chelsea FC, Street Etiquette do The Big Apple in 'Blues in Boroughs'

By Sandy DoverJuly 31, 2015

Sometimes, it's not about where you are in the world, it's about what in the world you care about. As you'll see, dominant European soccer football club Chelsea FC and adidas took to seeing who...

West Coast sports programming now striped in adidas Pac-12 union
Culture of Hoops

West Coast sports programming now striped in adidas Pac-12 union

By Sandy DoverJuly 31, 2015

Adidas just keeps moving forward. Several alliances have been made between adidas and various collegiate programs in the last few months, but the brand with the three stripes has aligned itself with an entire collegiate...

adidas hosts Be The Difference NY with Chelsea FC in Harlem
Culture of Hoops

adidas hosts Be The Difference NY with Chelsea FC in Harlem

By Sandy DoverJuly 24, 2015

adidas Soccer Football just doesn't stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be...

Boost Experience by adidas brings sole to unbelievers
Culture of Hoops

Boost Experience by adidas brings sole to unbelievers

By Sandy DoverJuly 24, 2015

We keep saying this, but it's the absolute truth -- Boost has been the best thing that's happened to adidas in its recent history and one of the absolute best things to happen in its...

adidas celebrates #X15, #Ace15 cleats with #BeTheDifference LA party
Culture of Hoops

adidas celebrates #X15, #Ace15 cleats with #BeTheDifference LA party

By Sandy DoverJuly 16, 2015

Few things can make a new thing feel good than the new thing having a party in its honor. In the case of adidas, bringing its new soccer cleat footwear, the X15 and Ace15, meant...

'If it's not blue, it will be': adidas debuts Chelsea Soccer Club Home Blue Kit
Culture of Hoops

'If it's not blue, it will be': adidas debuts Chelsea Soccer Club Home Blue Kit

By Sandy DoverJuly 16, 2015

There are few things that feel better than wearing a new shirt. It's crisp, it's light, and it's new! Even dark colors are bright in deep saturation when they're new, and the feeling is only...

adidas Supernova Sequence 8 debuts with STABLEFRAME, BOOST
Culture of Hoops

adidas Supernova Sequence 8 debuts with STABLEFRAME, BOOST

By Sandy DoverJuly 13, 2015

As the BMF Sports Network has long reported and opined, the adidas BOOST cushioning system is one of the best things to happen to athletic footwear. The first BOOST shoe, the adidas Energy Boost actually...

'Bear' Necessities: adidas adizero Afterburner 2.0 Uncaged Bear
Culture of Hoops

'Bear' Necessities: adidas adizero Afterburner 2.0 Uncaged Bear

By Sandy DoverJuly 13, 2015

As seems to be the case in recent adidas product, anything Uncaged usually means it's showing an opportunity to be more visually captivating than its more subdued forms. In the case of the adidas adizero...