Category: LifeStyle
It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.
Culture of Hoops
adidas and Foot Locker Create 'The a Standard'
Courtesy of adidas Today adidas and Foot Locker introduce The a Standard, the first shop-in-shop retail concept within the world’s leading specialty athletic retailer. The a Standard offers premium product from adidas’ sport performance and...
Culture of Hoops
BMF Style: Nike Air Trainer Huarache Premium 'Challenge Red'
Courtesy of Nike Sometimes, all it takes is a little change to make a big impact – just ask renowned designers Tinker Hatfield and Eric Avar. With the simple notion that “less is more,” they...
Culture of Hoops
BMF Running: Nike Revisits Running Research
Courtesy of Nike In 30 years of biomechanics research at Nike's sport research lab, Senior Researcher Gordon Valiant’s approach remains unchanged: “We identify the product opportunity, ask what it is that we don’t know, apply...
Culture of Hoops
BMF Style: Nike Air Flight Huarache Premium 'Reflective'
Courtesy of Nike Sometimes, all it takes is a little change to make a big impact – just ask renowned designers Tinker Hatfield and Eric Avar. With the simple notion that “less is more,” they...
Culture of Hoops
BMF Skate: Nike Dunk Low Premium SB 'Quartersnacks'
Courtesy of Nike Hovering in a dusty haze just above the cracked concrete of New York’s legendary Tompkins Square Park is the swirling epicenter of the Quartersnacks universe. A place where a love for skateboarding,...
Culture of Hoops
BMF Skate: Nike Dunk Low Premium SB 'Beijing'
Courtesy of Nike The latest Nike SB Dunk Low Premium looks to Beijing’s unique architecture and culture for inspiration. The upper features a dark gray color based on brick courtyards, and antique leather on the...
Culture of Hoops
BMF Training: Nike Sport Research Lab
Courtesy of Nike Matthew Nurse and the Nike Sport Research team provide an inside look at the high-tech research facilities inside the lab at Nike’s World Headquarters, shedding light on how they turn data into...
Culture of Hoops
BMF Hoops: Nike Reports on 'Basketball Agility'
Courtesy of Nike In sports, agility refers to an athlete’s ability to move quickly and easily, whether in reaction to an opponent or as a pre-planned maneuver. It is a complex and critical skill that...
Culture of Hoops
BMF Hoops: Nike Kobe 9 Elite Low 'University Red'
Courtesy of Nike Kobe Bryant demands provocative design innovation. Aesthetics aside, his appetite for the most revolutionary footwear technologies, materials and fit have fueled a special connection with Nike designer Eric Avar. The two have...
Culture of Hoops
BMF Hoops: Nike's Motion Capture Lab
Courtesy of Nike To continue delivering proven scientific insights that help drive performance innovations across the Nike Brand, the Nike Explore Team Sport Research Lab recently added a state-of-the-art motion capture facility to its nearly...
