Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

BMF Hoops: adidas New NBA Swingman Jersey
Culture of Hoops

BMF Hoops: adidas New NBA Swingman Jersey

By Sandy DoverOctober 30, 2014

Courtesy of adidas adidas and the NBA today debuted a new marketing campaign highlighted by five TV commercials to celebrate the launch of the new NBA Swingman jersey. The first spot to air features Dwight...

BMF Hoops: Reebok x Villa Pump Question Mid 'A Day in Philly'
Culture of Hoops

BMF Hoops: Reebok x Villa Pump Question Mid 'A Day in Philly'

By Sandy DoverOctober 30, 2014

Courtesy of Reebok Reebok Classic and Villa are teaming up to introduce a limited edition shoe for the ages – The Reebok x Villa “A Day in Philly” Pump Question Mid. Both Reebok Pump and...

BMF Running: adidas AKTIV NYC Marathon Collection
Culture of Hoops

BMF Running: adidas AKTIV NYC Marathon Collection

By Sandy DoverOctober 30, 2014

Courtesy of adidas adidas is celebrating its five year anniversary as AKTIV Against Cancer partner with its charitable apparel collection and a social media activation at the New York City Marathon. This year, adidas is...

BMF Hoops: Nike LeBron 12 'HRT Of A Lion' Collection
Culture of Hoops

BMF Hoops: Nike LeBron 12 'HRT Of A Lion' Collection

By Sandy DoverOctober 30, 2014

LeBron Raymone James is back in Cleveland, Ohio. And he's doing it in a new shoe, his new shoe, the Nike LeBron 12. His flagship shoe and the Nike Basketball flagship sneaker, the LeBron 12...

BMF Style: Reebok Classic Ventilator Video Lookbooks
Culture of Hoops

BMF Style: Reebok Classic Ventilator Video Lookbooks

By Sandy DoverOctober 30, 2014

Courtesy of Reebok Born during the golden era of Reebok design and technology innovation, the Ventilator was a game-changing runner when it was first introduced in 1990. The first Reebok lightweight runner with a focus...

BMF Hoops: Air Jordan XX9 EP
Culture of Hoops

BMF Hoops: Air Jordan XX9 EP

By Sandy DoverOctober 24, 2014

Courtesy of Nike The Air Jordan XX9 is the lightest Air Jordan to date with a reengineered FlightPlate and one-piece woven upper that moves naturally and comfortably with your foot. The newest color of the...

BMF Hoops: SKLZ Pro Mini Hoop Midnight
Culture of Hoops

BMF Hoops: SKLZ Pro Mini Hoop Midnight

By Sandy DoverOctober 24, 2014

If you love basketball and were a child of the '90s, one of the greatest parts of childhood was the seemingly never-ending games of Nerf Hoops with their foam balls and plastic breakaway hoops. If...

BMF Hoops: Air Jordan XX9 'Fusion Pink'
Culture of Hoops

BMF Hoops: Air Jordan XX9 'Fusion Pink'

By Sandy DoverOctober 24, 2014

Courtesy of Nike The Air Jordan XX9 is the lightest Air Jordan to date with a reengineered FlightPlate and one-piece woven upper that moves naturally and comfortably with your foot. The newest colorway of the...

BMF Hoops Debut: adidas D Rose 5 Boost 'Alternate Away'
Culture of Hoops

BMF Hoops Debut: adidas D Rose 5 Boost 'Alternate Away'

By Sandy DoverOctober 23, 2014

Courtesy of adidas adidas today unveiled two new colorways of the D Rose 5 Boost signature basketball shoe that Derrick Rose will wear in his on-court rotation this season. The D Rose 5 Boost is...

BMF Hoops: Nike KD7 On The Road
Culture of Hoops

BMF Hoops: Nike KD7 On The Road

By Sandy DoverOctober 23, 2014

Courtesy of Nike Kevin Durant’s journey on the road has brought him around the world and back multiple times as he enters his eighth year in the pros. Durant has logged roughly 225 hours of...