Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

BMF Debut: Under Armour SpeedForm MC
Culture of Hoops

BMF Debut: Under Armour SpeedForm MC

By Sandy DoverFebruary 19, 2015

The thing about Under Armour is that they never sit on their laurels with their gear -- instead, they've taken to debuting new product to advance their cause to be the best performance company in...

BMF Exclusive: Under Armour Battles The Elements with MagZip
Culture of Hoops

BMF Exclusive: Under Armour Battles The Elements with MagZip

By Sandy DoverFebruary 19, 2015

When Under Armour's MagZip technology was debuted in 2014, Baller Mind Frame was one of the first to break the news to the world. If you don't already know, MagZip is the technology crafted by...

VIDEO: Hennessy Honors Charlie Villanueva With a Valentine's Day Brunch
Culture of Hoops

VIDEO: Hennessy Honors Charlie Villanueva With a Valentine's Day Brunch

By Aaron LantonFebruary 19, 2015

Image courtesy of Charlie Villanueva blog . A Valentine's Day brunch was held in honor of Charlie Villanueva by Moet Hennessy USA at Softiro NYC (Villanueva's favorite restaurant) as part of the company's "Never Stop....

Under Armour Partners With The Original G.O.A.T., Muhammad Ali
Culture of Hoops

Under Armour Partners With The Original G.O.A.T., Muhammad Ali

By Sandy DoverFebruary 18, 2015

Today in sports, so many athletes exude bravado and the all-too-common machismo that's now commonplace, but there was a man who took advantage of the boom of popularity of his sport's highest popularity and the...

BMF Debut: adidas Climacool Aeroknit Collection
Culture of Hoops

BMF Debut: adidas Climacool Aeroknit Collection

By Sandy DoverFebruary 17, 2015

Training is central to sports, and for many people that aren't professional athletes or pros-in-training, it's a vital activity in life. Comfort is always a necessary thing -- usually when you feel good, you perform...

Jordan Brand: 30 Years of Flight
Culture of Hoops

Jordan Brand: 30 Years of Flight

By Dennis VelascoFebruary 16, 2015

Baller Mind Frame was fortunate to experience the Jordan Brand: 30 Years of Flight exhibit that took place during NBA All-Star Weekend. As a long-time Michael Jordan fan, it was mind-blowing to reminisce about basketball's...

adidas Debuts Sport 15 Films in 'Take It'
Culture of Hoops

adidas Debuts Sport 15 Films in 'Take It'

By Sandy DoverFebruary 13, 2015

See the debut video from adidas' Sport 15 film series and images, courtesy of The Brand With The Three Stripes. http://youtu.be/uiQVkoDlBbQ adidas today rolled out a new series of films featuring DeMarco Murray, Jimmy Graham,...

BMF Debut: Reebok Classic x Sandro Insta Pump Fury
Culture of Hoops

BMF Debut: Reebok Classic x Sandro Insta Pump Fury

By Sandy DoverFebruary 13, 2015

Those who remember 1990s sportswear and footwear may remember the Reebok Insta Pump Fury, a extravagantly minimal and forward design in running. It changed the profile of Reebok's direction, for the better, and now is...

French Montana & DJ Drama #BreakYourSelfie at #ReebokLounge
Culture of Hoops

French Montana & DJ Drama #BreakYourSelfie at #ReebokLounge

By Sandy DoverFebruary 13, 2015

Reebok loves training and high-profile rappers! See French Montana and DJ Drama, prominently featured, get their training in at West Hollywood's Reebok Lounge. If you're ever in Los Angeles and are into CrossFit, be sure...

BMF Style: Freeman Plat Quarter Jogger
Culture of Hoops

BMF Style: Freeman Plat Quarter Jogger

By Sandy DoverFebruary 13, 2015

Behold, a new kind of lifestyle shoe with inspiration from old-world footwear fused to new-world comfort -- the Freeman Plat Quarter Jogger. See more below, courtesy of Freeman Plat. This message is being delivered on...