It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.
Training shoes have again become all the rage, after years of bulky trainers that placed a premium on heavy-duty power; today, the training sector of athletic footwear has taken on the revisited trend of 'light...
There's no doubt about the classic elements of the Air Jordan 1 model being everpresent in all of its forms -- and there's been many forms over the years. However, in the debut of the...
Adidas is sparing no expense in time to show you that it's committed to changed the way soccer football is played and want you to recognize the "Football Revolution" that it's taking place within their...
Adidas' adizero technology has long been used in the basketball, running, and soccer channels, but baseball has now seen its day come for lightweight strength product to be in the three stripes mix -- welcome...
The Swoosh is going to show the world that they are No. 1 when it comes to basketball performance gear -- the Nike Basketball Elite Series Rose Gold Collection is insane. First of all, if...
It goes without saying that the Nike Air Jordan I is arguably the most iconic sneaker in basketball history. With all due respect to the Converse All-Star Chuck Taylor, the Air Jordan I changed the...
Without a doubt, the adidas Ultra Boost has created a stir in the athletic footwear community, from businesses to consumers to media -- even BMF Sports' coverage of the Ultra Boost has been well-documented. In...
Snoop Dogg has done so much, it's almost shorting him to call him a "rapper" -- the reality is that the man named Calvin Cordozar Broadus is a 17-time Grammy Award-nominated musician, TV show host/star,...
Remember what the new adidas soccer regime said -- it wanted to #BETHEDIFFERENCE with its focus on stylizing the best footwear for soccer football players globally, and it's finally happening, as adidas has debuted the...
New Balance has been a leader in athletic footwear (and apparel) for decades now, and as the years have passed, the brand has only grown in prominence and athletic significance. In late March and early...