Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

HearSee A/V: New Balance Minimus 20v4
Culture of Hoops

HearSee A/V: New Balance Minimus 20v4

By Sandy DoverMay 28, 2015

Training shoes have again become all the rage, after years of bulky trainers that placed a premium on heavy-duty power; today, the training sector of athletic footwear has taken on the revisited trend of 'light...

Commentary: Air Jordan 1 Pinnacle debuts with downplayed distinction
Culture of Hoops

Commentary: Air Jordan 1 Pinnacle debuts with downplayed distinction

By Sandy DoverMay 28, 2015

There's no doubt about the classic elements of the Air Jordan 1 model being everpresent in all of its forms -- and there's been many forms over the years. However, in the debut of the...

adidas Soccer shows 'How To Create A Football Revolution' with #X15
Culture of Hoops

adidas Soccer shows 'How To Create A Football Revolution' with #X15

By Sandy DoverMay 27, 2015

Adidas is sparing no expense in time to show you that it's committed to changed the way soccer football is played and want you to recognize the "Football Revolution" that it's taking place within their...

BMF Diamond Debut: adidas adizero Afterburner 2 "Trophy Pack"
Culture of Hoops

BMF Diamond Debut: adidas adizero Afterburner 2 "Trophy Pack"

By Sandy DoverMay 27, 2015

Adidas' adizero technology has long been used in the basketball, running, and soccer channels, but baseball has now seen its day come for lightweight strength product to be in the three stripes mix -- welcome...

Commentary: Nike Basketball Elite Series Rose Gold Collection lives up to name
Culture of Hoops

Commentary: Nike Basketball Elite Series Rose Gold Collection lives up to name

By Piera MonteneroMay 27, 2015

The Swoosh is going to show the world that they are No. 1 when it comes to basketball performance gear -- the Nike Basketball Elite Series Rose Gold Collection is insane. First of all, if...

Commentary: Air Jordan 1 Retro High OG 'Varsity Red' returns 'remastered'
Culture of Hoops

Commentary: Air Jordan 1 Retro High OG 'Varsity Red' returns 'remastered'

By Sandy DoverMay 27, 2015

It goes without saying that the Nike Air Jordan I is arguably the most iconic sneaker in basketball history. With all due respect to the Converse All-Star Chuck Taylor, the Air Jordan I changed the...

BMF Running: adidas fights poverty with #UltraBoost in 'Runner's Feet' video
Culture of Hoops

BMF Running: adidas fights poverty with #UltraBoost in 'Runner's Feet' video

By Sandy DoverMay 26, 2015

Without a doubt, the adidas Ultra Boost has created a stir in the athletic footwear community, from businesses to consumers to media -- even BMF Sports' coverage of the Ultra Boost has been well-documented. In...

BMF Gridiron: adidas Snoop Dogg adizero 5-Star 4.0 Uncaged & Gameday Trainer
Culture of Hoops

BMF Gridiron: adidas Snoop Dogg adizero 5-Star 4.0 Uncaged & Gameday Trainer

By Sandy DoverMay 26, 2015

Snoop Dogg has done so much, it's almost shorting him to call him a "rapper" -- the reality is that the man named Calvin Cordozar Broadus is a 17-time Grammy Award-nominated musician, TV show host/star,...

adidas Soccer addresses 'control', 'chaos' with X15, ACE15 cleats
Culture of Hoops

adidas Soccer addresses 'control', 'chaos' with X15, ACE15 cleats

By Sandy DoverMay 25, 2015

Remember what the new adidas soccer regime said -- it wanted to #BETHEDIFFERENCE with its focus on stylizing the best footwear for soccer football players globally, and it's finally happening, as adidas has debuted the...

BMF Exclusive: New Balance Training & Tennis Preview 2015/2016
Culture of Hoops

BMF Exclusive: New Balance Training & Tennis Preview 2015/2016

By Sandy DoverMay 22, 2015

New Balance has been a leader in athletic footwear (and apparel) for decades now, and as the years have passed, the brand has only grown in prominence and athletic significance. In late March and early...