Category: LifeStyle

It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.

Opinion: adidas Originals Tubular X Primeknit Snake 'subtle and good-looking'
Culture of Hoops

Opinion: adidas Originals Tubular X Primeknit Snake 'subtle and good-looking'

By Piera MonteneroSeptember 18, 2015

The adidas Originals Tubular X has to be the best Tubular that has released so far! The mid top silhouette has an incredible designer-sneaker feel to it, without trying too hard. Material-wise on this adidas...

YG headlines Reebok #girlswithgrit Showcase in New York
Culture of Hoops

YG headlines Reebok #girlswithgrit Showcase in New York

By Sandy DoverSeptember 17, 2015

NEW YORK, NY - SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok) Today in sports, we've seen that...

NBA rookies Kelly Oubre, Terry Rozier stripe up with adidas
Culture of Hoops

NBA rookies Kelly Oubre, Terry Rozier stripe up with adidas

By Sandy DoverSeptember 16, 2015

One is a native of New Orleans whose family was washed out of the city by Hurricane Katrina and 10 years later, became a first-round selection of the Washington Wizards; the other, a former college...

JJ Watt gets 'Locked In with Reebok ZPump Fusion'
Culture of Hoops

JJ Watt gets 'Locked In with Reebok ZPump Fusion'

By Sandy DoverSeptember 16, 2015

JJ Watt, superstar NFL lineman for the Houston Texans, has consistently talked about his workload driving whatever talent and potential that's attached to his person when it comes to playing, and it's the same thing...

adidas, University of Nebraska partner with Mache for 'Hurricane Cleat Pack'
Culture of Hoops

adidas, University of Nebraska partner with Mache for 'Hurricane Cleat Pack'

By Sandy DoverSeptember 15, 2015

Mache of Mache Custom Kicks is one of the elite footwear artisans in the relatively brief history of footwear customization. Known primarily for his work with LeBron James and other NBA players, Mache is now...

Stephen Curry, Under Armour lead armies in 'RULE YOURSELF'
Culture of Hoops

Stephen Curry, Under Armour lead armies in 'RULE YOURSELF'

By Sandy DoverSeptember 13, 2015

The hard things in life often require that we do them over and over again, from the specific to the mundane duties that govern the paths we take to move forward. That's more or less...

French Montana meets-and-greets fans for Reebok Classic Ventilator ST
Culture of Hoops

French Montana meets-and-greets fans for Reebok Classic Ventilator ST

By Sandy DoverSeptember 13, 2015

NEW YORK, NY - AUGUST 30: French Montana launches Ventilator ST at Jimmy Jazz in Harlem on August 30, 2015 in New York City. (Photo by Bennett Raglin/Getty Images for Reebok) As we've been saying...

adidas launches #EnergyRunning world campaign
Culture of Hoops

adidas launches #EnergyRunning world campaign

By Sandy DoverSeptember 13, 2015

#EnergyRunning -- specifically, This Is Energy Running -- is all about the idea of the world coming together through running and spreading the gospel of fitness by way of adidas and film. See the film...

Reebok Classic Furylite Geometric Print blends into subtlety
Culture of Hoops

Reebok Classic Furylite Geometric Print blends into subtlety

By Sandy DoverSeptember 12, 2015

You'd think a shoe whose most identifiable characteristic being a cultural art design would be pretty loud and outrageous, right? Not so with the Reebok Classic Furylite Geometric Print . To its credit, the Furylite...

Final Stage: Miami Hurricanes x adidas Football x Soles By Sir custom cleats
Culture of Hoops

Final Stage: Miami Hurricanes x adidas Football x Soles By Sir custom cleats

By Sandy DoverSeptember 12, 2015

The first time around when adidas teased us all with the University of Miami Hurricanes football team with a special collaboration with Soles by Sir, here's what we at BMF Sports said: Well, this is...