Category: LifeStyle
It's more than kicks or sneakers, it's more than designer socks, it's more than the miscellaneous and uncategorizable. It's about giving you an insider's view of what products and the like inform the lives of the distinguished in sports and pop culture. And perhaps, you can be informed in the same way.
LifeStyle
Reebok Classic & Kendrick Lamar launch new spoken word video for 'Perfect Split' campaign
Brought to you by our friends at Reebok. Following the launch of Reebok Classic’s Perfect Split photography campaign, in which globally acclaimed director Nabil captured Kendrick Lamar in a series of powerful and raw black-and-white...
LifeStyle
adidas Launches the Creator Studio Giving Fans the Chance to Design Kits for World’s Biggest Clubs
Brought to you by our friends at adidas. adidas has launched an initiative giving soccer fans around the world a unique chance to design the third jersey for some of the world’s biggest clubs. Called...
LifeStyle
adidas Releases Limited Edition UltraBOOST Metallic Pack
Brought to you by our friends at adidas. adidas unveils three unique limited edition versions of its leading UltraBOOST running shoe with the launch of the Metallic Pack. The shoes feature a striking metallic styling,...
LifeStyle
MAJOR LEAGUE LACROSSE 2016 FIRST OVERALL PICK MYLES JONES JOINS ADIDAS
adidas today announced a multiyear partnership with Major League Lacrosse's 2016 draft number one overall draft pick, midfielder Myles Jones of the Chesapeake Bayhawks. Widely considered one of the marquee players in North America's fastest...
LifeStyle
Under Armour Announces 2016 Stephen Curry Asia Tour
Stephen Curry will embark on his second annual summer tour with Under Armour beginning on September 2. The reigning league MVP will once again share his commitment to helping players everywhere realize their potential both...
LifeStyle
ICYMI: Skullcandy teams with Athletigen in athletic research partnership
Studies have been shown that music dramatically affects the human brain in a variety of ways...but how does music affect the brain during sports competition? That's something we're all going to find through the Skullcandy...
LifeStyle
adidas changes the look of energy running as BOOST is launched in Color
Brought to you by our friends at adidas. Today adidas gives BOOST™ a bold new look by introducing it in color for the first time. Available in red and black, the highly anticipated color update...
Podcasts
PODCAST: Baseball Coach Jim Morris joins adidas Group´s Mark King
University of Miami Head Baseball Coach Jim Morris joins adidas Group’s Mark King on his podcast Extraordinary Happens. Jim’s first coaching job was more than 40 years ago and today, he continues to be one...
MLB
adidas Brings XENO to Baseball
adidas today launched the XENO cleat collection - the first baseball cleats to feature adidas' revolutionary XENO technology. As the pioneer of #CLEATHEAD culture, adidas continues to bring sneaker trends to cleats and the XENO...
LifeStyle
Under Armour and Bryce Harper Unveil the Harper One Platinum Colorway
Brought to you by our friends at Under Armour. We are excited to share with you the latest colorway of the first signature baseball cleat from Under Armour and Bryce Harper , the Harper One...
