Category: Culture of Hoops
This is Hardwood and Hollywood's section covering the culture of basketball, whether it be the NBA or amateur leagues, such as the NCAA, high school, and AAU circuit, we'll cover its top teams and players. We also focus on the culture off the court with fashion and kicks, in other words, the lifestyle.
LifeStyle
Video: Under Armour Releases Cam Newton campaign ahead of NFL Opener
Under Armour presents the third and final installment of Under Armour’s global footwear-focused marketing campaign, “It Comes From Below” starring Carolina Panthers QB Cam Newton . The film, which features a voice-over by his mother...
LifeStyle
Rising star Gallant shows esports skills in Super Smash Bros x Red Bull match
Recording artist Gallant is known for mainly for his musical work. With a new album and new single out, he has plenty to offer to the world, and having recently collaborated with singer sensation Seal...
LifeStyle
Reebok Drops Question Mid "Only The Strong Survive" Colorway
Reebok’s "Year of the Question," celebrating the 20th anniversary of Allen Iverson ’s landmark signature model, is showing no signs of slowing down yet, as another strong colorway hits the market. Dubbed the Question Mid...
LifeStyle
adidas Celebrates Paul Pogba’s World Record Transfer to Manchester United
Brought to you by our friends at adidas. To celebrate Paul Pogba completing his world record transfer to Manchester United, adidas has released a music video tonight of the player showcasing his famous swagger as...
LifeStyle
adidas Basketball Serves Up New D Lillard 2 Tennis Ball Edition
The latest D Lillard 2 colorway is here. Creating a name as one of the most personal athletes in the league, Damian Lillard continues to connect with fans and share pieces of his experience growing...
LifeStyle
Reebok x Future VIP Gifting Lounge in ATL
On Thursday, August 25 th , Reebok Classic took over the legendary Means Street Studios in NW Atlanta for a Reebok VIP Gifting Lounge in advance of Future’s summer tour appearance last night. Reebok Classic’s...
NCAA Basketball
NCAA Sets New, Tougher 2.3 GPA Academic Standard
Image courtesy of John Martinez Pavliga . There are so many college-bound student-athletes who will be sidelined by the NCAA’s new eligibility regulations (which took effect at the start of August), which makes the latest...
Other Sports
adidas Celebrates Football Season with UltraBOOST NCAA Colorways
To kick off the 2016-17 football season, adidas is celebrating its NCAA partners with custom UltraBOOST exclusively designed for each school. Colleges with special edition colorways include Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State,...
LifeStyle
Reebok Celebrates Seersucker Thursday with Instapump Fury Release
Brought to you by our friends at Reebok. In honor of the tradition of today, “Seersucker Thursday,” Reebok is adding a little southern charm to it’s lineup with the Politics x Reebok Classic Instapump Fury...
LifeStyle
adidas Signs Five Top Picks in 2016 NBA Draft
Brought to you by our friends at adidas. New NBA Draft class joins superstar roster of the game’s best young talent including James Harden , Damian Lillard and Andrew Wiggins Five of the NBA’s most...
