Category: Culture of Hoops

This is Hardwood and Hollywood's section covering the culture of basketball, whether it be the NBA or amateur leagues, such as the NCAA, high school, and AAU circuit, we'll cover its top teams and players. We also focus on the culture off the court with fashion and kicks, in other words, the lifestyle.

PepsiCo becomes official marketing partner with NBA
Culture of Hoops

PepsiCo becomes official marketing partner with NBA

By Sandy DoverApril 14, 2015

The following is a official release made available to Baller Mind Frame, courtesy of our friends who represent the NBA: PepsiCo and the National Basketball Association (NBA) (on April 13) announced a new multiyear marketing...

Opinion: Mavs version of FILA MB best left in the '90s
Culture of Hoops

Opinion: Mavs version of FILA MB best left in the '90s

By Piera MonteneroApril 14, 2015

First of all, I'm Italian, so is FILA (originally). So I like FILA and I like what it stood for and the brand really had a great hype during the 1990s. But I'm really not...

Lawrence Phillips: Former First-Round Pick Accused of Killing His Cellmate
Culture of Hoops

Lawrence Phillips: Former First-Round Pick Accused of Killing His Cellmate

By MehkavelliApril 14, 2015

When he was drafted out of Nebraska by the St. Louis Rams, running back Lawrence Phillips was supposed to be the heir apparent to some of the great backs of the past, but off the...

NBA MVP Shares: Part One
Culture of Hoops

NBA MVP Shares: Part One

By Sonny GiulianoApril 14, 2015

Image courtesy of Keith Allison/Flickr . Back in mid-December I wrote an NBA MVP Power Rankings column. I don't have any issue admitting that there were two major problems with that piece: First, it came...

Reebok Classic Furylite Animalistic Pack 'applause'-worthy, not 'immature'
Culture of Hoops

Reebok Classic Furylite Animalistic Pack 'applause'-worthy, not 'immature'

By Piera MonteneroApril 13, 2015

Let's take a minute to thank god for the fact that Reebok actually realized that women don't always wear pink kicks, but can definitely appreciate other colors, also. The Reebok Classic Furylite Animalistic Pack comes...

BMF Debut: adidas adizero 99g, 'the lightest soccer cleat ever'
Culture of Hoops

BMF Debut: adidas adizero 99g, 'the lightest soccer cleat ever'

By Sandy DoverApril 13, 2015

For years now, adidas has made a point to make landmark footwear product that pushes the edge of light weight with its adizero designation to brand new product. Though the adizero line is no longer...

BMF Debut: Reebok Classic Furylite OG Red Rush Pack
Culture of Hoops

BMF Debut: Reebok Classic Furylite OG Red Rush Pack

By Sandy DoverApril 13, 2015

As we've learned in the last five years, not everything that has been made in the past can be remade with success. Sometimes, some things are meant to go farther, but the footwear that has...

Thick as Bruins Playoff Thieves
Culture of Hoops

Thick as Bruins Playoff Thieves

By Mike DinellaApril 13, 2015

Quite possibly the dumbest statement a general manager has ever given to the press about the team's head coach belongs to Peter Chiarelli. At a press conference to announce his contract extension two seasons ago,...

The NBA's Nick, Nik, Nic and Knick Power Rankings
Culture of Hoops

The NBA's Nick, Nik, Nic and Knick Power Rankings

By Sonny GiulianoApril 13, 2015

Image Courtesy of Keith Allison/Flickr Normally I would have a witty intro explaining either why I chose to compose this column or what it's significance is. I'll level with you guys; there is absolutely no...

Orlando Magic Fall to New York Knicks 80-79 in Historically Bad Game
Culture of Hoops

Orlando Magic Fall to New York Knicks 80-79 in Historically Bad Game

By Corey BingApril 12, 2015

Fresh off taking the playoff-bound Toronto Raptors down to the wire before losing Friday night, the Orlando Magic returned to Amway Center one last time to face the lowly New York Knicks. After making the...