This is Hardwood and Hollywood's section covering the culture of basketball, whether it be the NBA or amateur leagues, such as the NCAA, high school, and AAU circuit, we'll cover its top teams and players. We also focus on the culture off the court with fashion and kicks, in other words, the lifestyle.
Image courtesy of Keith Allison/Flickr . The Sacramento Kings defense is on par, if not worse, than the defense in the Slam Dunk contest. Completely nonexistent. Once again, Sacramento refused to guard any three-point shooters,...
We at The BMF have long covered Memphis Depay and his brand journey with Under Armour, but now he, along with the USA Gymnastics Women's National Team, is pushing the force of JOMO , or...
Under Armour continues to expand its global athlete reach with international soccer football star Granit Xhaka . See all the deets here, courtesy of our friends at UA. Revolutionary sports performance and innovation brand, Under...
The future in training in training with The Brand With The Three Stripes has come for women in the adidas PureBOOST X . See it here, courtesy of our friends at adidas. adidas has teamed...
Image courtesy of Indiana Pacers/Facebook The Indiana Pacers were defeated Sunday eveniong by the Portland Trail Blazers, 111-102. The final score was close, but the game was never in doubt. Paul George didn’t play well,...
Damian Lillard 's adidas D Lillard 2 "Static" is all about him drowning out the noise -- or, in his case, creating the static to make more noise about his game. See why the Static...
James Harden and adidas have made a massive impact on the Boost footwear platform, taking the brand's proprietary technologies to new heights, but what about making those products more premium? The adidas Crazylight Boost 2.5...
Skating has changed a lot, as far as the approach to footwear is concerned. As the sport has broadened and technology has evolved, so have the sleds that skaters perform in. However, SUPRA has maintained...
Image courtesy of Joe Wolf/Flickr . The San Diego Padres currently hold eighth spot in the 2016 MLB Draft with two compensatory picks in the bag. This comes after the departures of 2015 regulars, left...
The Reebok Classic Club C is the epitome of the classic tennis shoe. There are few things more classic that that, so the brand has chosen to hold court to bring the silhouette back to...