Culture of Hoops
BMF Running: Nike Revisits Running Research
Courtesy of Nike In 30 years of biomechanics research at Nike's sport research lab, Senior Researcher Gordon Valiant’s approach remains unchanged: “We identify the product opportunity, ask what it is that we don’t know, apply...
Culture of Hoops
BMF Style: Nike Air Flight Huarache Premium 'Reflective'
Courtesy of Nike Sometimes, all it takes is a little change to make a big impact – just ask renowned designers Tinker Hatfield and Eric Avar. With the simple notion that “less is more,” they...
Culture of Hoops
BMF Skate: Nike Dunk Low Premium SB 'Quartersnacks'
Courtesy of Nike Hovering in a dusty haze just above the cracked concrete of New York’s legendary Tompkins Square Park is the swirling epicenter of the Quartersnacks universe. A place where a love for skateboarding,...
Culture of Hoops
BMF Skate: Nike Dunk Low Premium SB 'Beijing'
Courtesy of Nike The latest Nike SB Dunk Low Premium looks to Beijing’s unique architecture and culture for inspiration. The upper features a dark gray color based on brick courtyards, and antique leather on the...
Culture of Hoops
BMF Training: Nike Sport Research Lab
Courtesy of Nike Matthew Nurse and the Nike Sport Research team provide an inside look at the high-tech research facilities inside the lab at Nike’s World Headquarters, shedding light on how they turn data into...
Culture of Hoops
BMF Hoops: Nike Reports on 'Basketball Agility'
Courtesy of Nike In sports, agility refers to an athlete’s ability to move quickly and easily, whether in reaction to an opponent or as a pre-planned maneuver. It is a complex and critical skill that...
Culture of Hoops
BMF Hoops: Nike Kobe 9 Elite Low 'University Red'
Courtesy of Nike Kobe Bryant demands provocative design innovation. Aesthetics aside, his appetite for the most revolutionary footwear technologies, materials and fit have fueled a special connection with Nike designer Eric Avar. The two have...
Culture of Hoops
BMF Hoops: Nike's Motion Capture Lab
Courtesy of Nike To continue delivering proven scientific insights that help drive performance innovations across the Nike Brand, the Nike Explore Team Sport Research Lab recently added a state-of-the-art motion capture facility to its nearly...
Culture of Hoops
BMF Style: SUPRA White Pack '14
Courtesy of SUPRA Several of SUPRA’s classic high tops are now arriving in new, tonal white uppers of durably constructed materials. Chad Muska’s iconic Skytop is composed of white tumbled leather with white hardware while...
Culture of Hoops
adidas Teases John Wall's 'J Wall 1' for Halloween
The adidas J Wall 1 is coming, the first official adidas Basketball shoe of John Wall, All-Star point guard of the Washington Wizards. Halloween 2014. Stay woke. Courtesy of adidas
