Culture of Hoops
BMF Debut: adidas Crazylight Boost 2015
adidas' Boost technology is arguably the best cushioning system the athletic sector of the footwear industry has seen in years, and somewhat surprisingly, its Primeknit technology -- which is the ends of knit athletic footwear...
Culture of Hoops
PepsiCo becomes official marketing partner with NBA
The following is a official release made available to Baller Mind Frame, courtesy of our friends who represent the NBA: PepsiCo and the National Basketball Association (NBA) (on April 13) announced a new multiyear marketing...
Culture of Hoops
BMF Debut: adidas adizero 99g, 'the lightest soccer cleat ever'
For years now, adidas has made a point to make landmark footwear product that pushes the edge of light weight with its adizero designation to brand new product. Though the adizero line is no longer...
Culture of Hoops
BMF Debut: Reebok Classic Furylite OG Red Rush Pack
As we've learned in the last five years, not everything that has been made in the past can be remade with success. Sometimes, some things are meant to go farther, but the footwear that has...
Culture of Hoops
'Three Stripes' brand debuts 'adidas Gauntlet' edition of D Lillard 1
It's early, but the adidas D Lillard 1 has seen a wide variety of colors already in its budding release window, commemorating an array of themes related to signature NBA All-Star Damian Lillard of the...
Culture of Hoops
Kendrick Lamar stars in #beventilated film for Reebok Classic Ventilator Day Glo
Kendrick Lamar just keeps putting on for his city of Los Angeles and his partners at Reebok . In the new "Be Ventilated" video, Kendrick (who is slowly taking on mononym status) debuts his own...
Culture of Hoops
BMF Debut: adidas Basketball Easter Signature Collection
There's nothing quite like the beauty of Easter pastels, no? Light pinks, blues, purples, yellows, and greens? Well, regardless of whether you enjoy or are apathetic about the hues, The Brand With The Three Stripes...
Culture of Hoops
'Robinson Cano, you're comin' with me!': Star signs with New Balance
Robinson Cano is one of baseball's leading men in the MLB, going from New York Yankee to Seattle Mariner, and being repped by rap superstar/billionaire business mogul Jay Z's Roc Nation Sports -- but that's...
Culture of Hoops
BMF Debut: Reebok Classic Kamikaze I "I Love The 90s"
If you were an '80s baby, you spent the 1990s as a legitimate kid and the early '90s were some of the most loud years of the 20th century when it came to fashion, LOL....
Culture of Hoops
#beventilated: Kendrick Lamar debuts Reebok Classic Ventilator Day Glo
The Reebok Classic Ventilator continues its resurgence in the sport, lifestyle, and fashion sectors of culture, and leading the charge as always is the white-hot Kendrick Lamar, rapper extraordinaire -- now with the new Reebok...
