Culture of Hoops
Commentary: Air Jordan 1 Retro High OG 'Varsity Red' returns 'remastered'
It goes without saying that the Nike Air Jordan I is arguably the most iconic sneaker in basketball history. With all due respect to the Converse All-Star Chuck Taylor, the Air Jordan I changed the...
Culture of Hoops
BMF Running: adidas fights poverty with #UltraBoost in 'Runner's Feet' video
Without a doubt, the adidas Ultra Boost has created a stir in the athletic footwear community, from businesses to consumers to media -- even BMF Sports' coverage of the Ultra Boost has been well-documented. In...
Culture of Hoops
BMF Gridiron: adidas Snoop Dogg adizero 5-Star 4.0 Uncaged & Gameday Trainer
Snoop Dogg has done so much, it's almost shorting him to call him a "rapper" -- the reality is that the man named Calvin Cordozar Broadus is a 17-time Grammy Award-nominated musician, TV show host/star,...
Culture of Hoops
adidas Soccer addresses 'control', 'chaos' with X15, ACE15 cleats
Remember what the new adidas soccer regime said -- it wanted to #BETHEDIFFERENCE with its focus on stylizing the best footwear for soccer football players globally, and it's finally happening, as adidas has debuted the...
Culture of Hoops
BMF Exclusive: New Balance Training & Tennis Preview 2015/2016
New Balance has been a leader in athletic footwear (and apparel) for decades now, and as the years have passed, the brand has only grown in prominence and athletic significance. In late March and early...
Culture of Hoops
BMF Hoops Debut: adidas D Lillard 1 PDX Carpet
The quirkiest carpet you can find in America was recently taken up and replaced in Portland International Airport, but it still lives on in the adidas D Lillard 1 PDX Carpet edition, fittingly through the...
Culture of Hoops
A Colorado Rockies Special: The adidas Climachill Cosmic Boost
If Boost is the genius child of adidas' innovation department, then Primeknit is its lucky blanket -- the two go hand-in-hand like Linus and his light blue cape/throw/security blanket. Such is the glory of the...
Culture of Hoops
#BETHEDIFFERENCE in adidas Soccer's 'Football Revolution'
adidas Soccer always has surprises in store for soccer football lovers. And the legendary Leo Messi is beckoning for your attention, with the brand with the three stripes ending some legendary footwear lines, but creating...
Culture of Hoops
BMF Debut: adidas 5-Star 4.0 Primeknit
For adidas, its Primeknit technology for its footwear uppers has been a godsend to the company. Looking to improve fit in lifestyle and performance across a variety of sports and activities, it has arrived to...
Culture of Hoops
BMF Debut: adidas Ultra Boost 'Kanye West All-White'
Shoes in all-white are always somewhat difficult. Difficult to maintain, difficult to clean, and always sensitive enough to make you anxious about having an attack of further anxiety should the shoes change from anything but...
