Culture of Hoops
adidas Ultra Boost 2016 gets performance, visual upgrades
The debut of the adidas Ultra Boost has been a revelation for the athletic footwear industry. It became iconic through Kanye West , transformative through its technology, and superlative through its performance. It's one of...
Culture of Hoops
adidas Lacrosse Collection debuts for brand through Bryant University
The brand with the three stripes hasn't rested on its laurels in basketball, football, and sportswear -- it's expanded into a new sport. The adidas Lacrosse debut collection is the brand's first in lacrosse and...
Culture of Hoops
Reebok ZPump Rise Camo comes for hoops in pebbled print
Basketball is back in at Reebok, and it's fused fashion with form for hoops in its latest creation -- the Reebok ZPump Rise Camo . Reminiscent a bit of the Reebok Reignman and Shroud model...
Culture of Hoops
Shawn Kemp reigns supreme in Reebok Classic Kamikaze II OG
There was a time when the proper noun, Kamikaze, was synonymous with the man Shawn Kemp, a once-superstar NBA power forward for the Seattle SuperSonics (and Cleveland Cavaliers). Thankfully, that same word is still connected...
Culture of Hoops
Shawn Kemp makes (sneaker) comeback through Reebok Classic Kamikaze II
The Reebok Kamikaze II, worn by the electric Shawn Kemp -- famously of the Seattle SuperSonics -- was one of a kind, as was its wearer. And today, the rebranded Reebok Classic Kamikaze II is...
Culture of Hoops
adidas Messi15 celebrates Leo Messi's career, return from injury
Can you think of an athlete so great that the technology that's in his or her gear is actually named after them and inspired by their play? No? That's because it's not happened before, but...
Culture of Hoops
Kris Bryant gets truckload of James Harden treatment with adidas surprise
Chicago Cubs rising star Kris Bryant was named as the Rookie of the Year for the MLB National League, and it wasn't unseen or unvalued. Adidas, Bryant's sportswear partner gave him a truckload of the...
Culture of Hoops
adidas City Pack brings street soccer football full circle across globe
One of the most lacking aspects of soccer football footwear has been the lack of a boot that has the traction of a cleat, but the levelness of a street shoe. That's just not been...
Culture of Hoops
SKLZ Pro Mini Hoop Rebound gives back to injured veterans
The SKLZ Pro Mini Hoop Rebound is everything that a kid could want in an in-home hoop -- springback rim, NBA grade glass, and genuine nylon fabric net, all of the desires of a future...
Culture of Hoops
Reebok Classic Kamikaze II Mid Stay Storm Ready gets 'Wheat Pack' treatment
First, it was the Reebok Classic Wheat Pack , and now The Reignman is being honored in yellow-gold with the Reebok Classic Kamikaze II Mid Stay Storm Ready 'Wheat' . That's a mouthful, but again,...
