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adidas x Parley Host Run For the Oceans Global Movement
LifeStyle

adidas x Parley Host Run For the Oceans Global Movement

By Hardwood and Hollywood StaffMay 25, 2017

adidas and Parley for the Oceans announced their first global initiative with the launch of adidas x Parley Run for the Oceans, a global celebration that will take place during World Oceans Day week (...

San Antonio Spurs Humbled, Golden State Warriors Enter NBA Finals
NBA

San Antonio Spurs Humbled, Golden State Warriors Enter NBA Finals

By Hardwood and Hollywood StaffMay 24, 2017

Image courtesy of Keith Allison/Flickr. Any hope the San Antonio Spurs had nurtured for a potential win after the Boston Celtics’ recent unexpected victory against the Cleveland Cavaliers in Game 3 wilted when they finally...

adidas Creates Special Edition Cleats in Honor of Memorial Day
LifeStyle

adidas Creates Special Edition Cleats in Honor of Memorial Day

By Hardwood and Hollywood StaffMay 24, 2017

adidas baseball unveiled the special edition adizero Afterburner Memorial Day cleats to pay homage and in remembrance of all those who have served in our country’s armed forces. Designed around a red silicone poppy flower...

Booming Superhero Genre
Culture of Pop

Booming Superhero Genre

By Hardwood and Hollywood StaffMay 23, 2017

In the entertainment industry, superhero series are becoming popular across a variety of media formats. While this genre isn’t a new trend, it has in fact been around for decades like the popular Superman series...

Reebok Presents Shaquille O'Neal in the new Shaq Attaq Modern's
LifeStyle

Reebok Presents Shaquille O'Neal in the new Shaq Attaq Modern's

By Hardwood and Hollywood StaffMay 22, 2017

Brought to you by our friends at Reebok. The original Reebok Shaq Attaq sneaker was born in 1992 and was Shaquille O'Neal ’s signature shoe when the backboard-shattering player dominated the court with his singular...

adidas PureBOOST DPR Launches in NYC + Berlin
LifeStyle

adidas PureBOOST DPR Launches in NYC + Berlin

By Hardwood and Hollywood StaffMay 22, 2017

Brought to you by our friends at adidas. NYC David Perry and Leigh Gerson hosted The Grand Prix in New York. The unsanctioned two-race series blended urban running and NYC culture and the winner received...

Can The San Antonio Spurs Turn Things Around In Game 3?
NBA

Can The San Antonio Spurs Turn Things Around In Game 3?

By Hardwood and Hollywood StaffMay 19, 2017

Image Courtesy of Tom Reel/San Antonio Express-News The NBA Western Conference Finals opened with some hope the San Antonio Spurs could up the ante for the Golden State Warriors. San Antonio jumped ahead in the...

Every Man Needs a Romper: Reebok Introduces the ReeRomp
LifeStyle

Every Man Needs a Romper: Reebok Introduces the ReeRomp

By Hardwood and Hollywood StaffMay 18, 2017

Brought to you by our friends at Reebok. Who says rompers are just for the ladies? Love it or hate it, the “bro romper” is officially the look of the summer. While the trending men’s...

adidas Running x David Perry Hosts 5/18 Grand Prix Race for PureBOOST DPR
LifeStyle

adidas Running x David Perry Hosts 5/18 Grand Prix Race for PureBOOST DPR

By Hardwood and Hollywood StaffMay 17, 2017

Brought to you by our friends at adidas. To celebrate the release of the adidas PureBOOST DPR , David Perry and Leigh Gerson will host The Grand Prix tomorrow on Thursday, May 18 in New...

adidas Reveals PureBOOST DPR
LifeStyle

adidas Reveals PureBOOST DPR

By Hardwood and Hollywood StaffMay 10, 2017

Image courtesy of adidas. Brought to you by our friends at adidas. adidas today revealed its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR – an innovation engineered...